Webinar

Back to Resources

Most GTM plans fail before launch. Not because the product is bad. Because product strategy and revenue planning never connect. Marketing translates features without a clear customer. Sales chases the wrong accounts. Leadership wonders why pipeline stalls.

The market has shifted. The KPIs that mattered last year won't get you there this year. You need a new foundation.

This is the first session in a 4-part GTM Reset series. Pam walks you through the foundation: how to define your customer, align product with revenue goals, and build a plan your team can execute. You'll get strategies, frameworks, and AI prompts to move faster without starting from scratch.

This is a know-how session with useful strategies and prompts for marketers who need to prove impact, align cross-functionally, and turn strategy into a predictable pipeline.

Attendees walk away with:

  • A framework to align product strategy across sales and marketing and track the KPIs that matter

  • GTM strategies you can customize and deploy immediately

  • AI prompts to accelerate research, messaging, and planning