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Better cross-functional alignment is the biggest area of opportunity for sales and marketing teams. If you create scalable team alignment, you can turn buying signals into action faster — and win more deals.
Watch this on-demand webinar with Haley Katsman, Vice President of Global Strategic Accounts at Highspot, and Bryan Law, Chief Marketing Officer at ZoomInfo. They will discuss what in-market signals to focus on, how to align your teams around them, and how to take action.
Key takeaways:
- Understand key barriers limiting your sales reps’ effectiveness
- How marketing ensures high-performing sellers have the tools to excel
- Identify which accounts to prioritize and the signals most important to your team