[Revenue-Ready Marketer Series] The Revenue Trifecta: Where Content, Campaigns, and Demand Gen Meet

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The days of "build it and they will come" marketing are over.

With AI reshaping search and organic discovery declining, B2B marketers can't rely on prospects finding their content through SEO and paid search alone.

Modern marketing is shifting toward a dialed-in outbound approach that captures interest, engages buyers, and closes more revenue.

Join ZoomInfo and Netline experts on November 12 at 2 PM ET for a practical conversation on transforming your content from brand awareness tool to revenue driver. We'll explore the powerful partnership between content and lead generation teams, and share actionable strategies for building content that contributes to the funnel and fuels your marketing campaigns.

In this session, you'll discover:

  • The 3-point content filter that ensures every piece drives action (not just awareness)

  • How to map content formats to buyer engagement for better targeting

  • The most profitable channels to see more ROI from your content

  • Strategies for creating feedback loops between content performance and demand gen insights

  • Practical frameworks for repurposing content across the entire buyer journey

  • How to assess content performance beyond vanity metrics

  • Actionable ways to leverage AI for campaign content generation

Perfect for: Marketing leaders, content strategers, and demand gen professionals ready to bridge the gap between brand building and pipeline generation.