Webinar

Still chasing accounts that will never close?  We'll show you how to build an ICP grounded in real customer data and use it to identify untapped accounts worth pursuing.

We'll walk through the steps revenue teams use to analyze their best customers, map firmographics and buying signals, and turn that insight into targeted account lists that convert faster and stick around longer. Whether you're in sales, marketing, or ops, you'll leave with actionable steps to improve pipeline quality, prioritize high-fit accounts, and align your GTM motion around what actually converts.

You'll learn:

• How to analyze your best customers and spot the patterns that predict success

• The core components of an ICP that works across sales, marketing, and ops

• Whitespace mapping strategies to find untapped high-fit accounts

• How to score and prioritize accounts based on fit and intent

• Real examples of precision targeting that improves conversion, velocity, and CAC