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10% of Your Pipeline Will Never Pay. Do You Know Which 10%?

Your team is spending sales cycles on accounts that can't pay. You just don't know it yet.

In this session, ZoomInfo and Markaaz will show you how revenue teams are embedding credit and risk intelligence directly into their GTM motion to prioritize the right accounts, set smarter terms, and stop investing in businesses that can't pay. You will leave knowing exactly how to identify financial risk before first outreach, where credit intelligence fits across the customer lifecycle, and how to bring these signals into the GTM platform your team already uses.

What You'll Learn:

  • Append credit risk scores and failure risk ratings to your accounts to understand financial health before you spend a single sales cycle

  • Apply credit intelligence across the customer lifecycle: account prioritization, credit-informed onboarding, and ongoing financial health monitoring

  • Learn from real examples of teams that sold to the wrong accounts and what it cost them in bad debt, wasted CAC, and blindsided churn

  • Access ZoomInfo's Trust Dataset inside your existing GTM platform—no separate vendor, no MDM project required