Are You Nurturing or Just Emailing? Data-Backed Ways to Revamp Your Lead Nurture

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Buyer journeys aren’t getting any simpler. Today’s prospects expect content that feels personal and relevant every step of the way—and blasting emails won’t cut it.

Join Andrew Marotta, Senior Demand Gen Manager at ZoomInfo, to learn how to level up your nurture game. He’ll show you how to create smart, high-impact nurture strategies that meet buyers where they are, keep them engaged, and actually move deals forward.

What you’ll walk away with:

  • Fresh tactics to match content to each stage of the buyer journey

  • Tips for building nurture streams that feel tailored (without overcomplicating)

  • Ways to use segmentation and personalization that make buyers take notice

  • Smart ways to connect nurture with your other demand gen plays

  • Data-backed tricks to boost engagement and speed up conversions