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Account Based Marketing (ABM) is everywhere, but most marketers are still stuck in disconnected plays and generic execution. 

For this Pipeline x Playbook series, we’re cutting the fluff and showing you how teams are generating more revenue from their ABM motion.

Jarod Luedecker, Account-Based Marketing Manager, from ZoomInfo, is breaking down what it takes to run effective ABM strategies. From orchestration to targeting to performance tracking, he’s covering every step that separates top-performing teams from the rest.

If your ABM strategy still feels more like a buzzword than a business driver, this one’s for you. You’ll leave with practical ways to build, scale, and measure a proper ABM program. 

What You'll Learn:

  • Key ABM hacks you’re probably not using

  • Strategies to target and prioritize accounts using firmographics, intent, and real engagement signals

  • Ways to track performance with metrics that go beyond clicks and MQLs