The Big Book of Modern Marketing Plays

15 Ways to Maximize Your Marketing ROI

Today’s go-to-market teams have more data, tools, and sophisticated targeting options at their fingertips than ever before. But too many options can often lead to paralysis.

If you’re stuck in a strategy rut, try flipping the script. These 15 GTM plays will show you how to tailor specific, data-driven campaigns to connect with your target accounts and wow your prospective buyers.