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Go-to-market teams are drowning in disconnected systems, incomplete data, and slow execution cycles that prevent them from capitalizing on critical buying signals. As the B2B landscape evolves, traditional CRM-centric workflows are no longer enough to win in today's competitive market.
This exclusive IDC analyst report examines ZoomInfo's strategic repositioning from B2B data provider to comprehensive GTM intelligence platform and what it means for your revenue operations. Download this report to discover:
How ZoomInfo GTM Studio unifies third-party data, buying signals, and CRM insights in a single workspace
Why leading analysts believe the most important signals aren't in your CRM and what that means for your tech stack
The shift from fragmented, IT-dependent processes to self-serve GTM execution that launches campaigns in days, not months
Real-world validation from enterprise customers including Mastercard, Stripe, T-Mobile, and Bank of America
IDC's expert perspective on whether unified GTM intelligence will finally bridge the sales-marketing gap
Download the full report now and understand how the evolution from B2B data to GTM intelligence is reshaping modern revenue operations.
