The
Go‑to‑MarketIntelligence Report
The future of GTM isn’t just about better data or smarter tools. It’s about a new way to operate that ditches the funnel, kills the playbook, and treats every buyer interaction like a unique moment, not a stage in a sequence.
Conventional GTM Isn’t Built for AI
The average B2B team relies on tools from 23 separate vendors for their GTM initiatives
95% of sales, marketing, and RevOps leaders agreed that poor quality data has hurt their GTM efforts
Use of AI has increased 893% across virtually all industries and verticals since 2022 — yet only 19% of businesses believe their data is AI-ready
Today’s Markets Demand a New Approach
The legacy, linear B2B GTM model simply doesn’t fit modern buyer behaviors and today’s nonlinear purchasing journey
Sales reps who use AI effectively are 3.7x more likely than peers to hit their quotas
Companies leveraging GTM Intelligence have 5X revenue growth, 89% higher profits, and are 2.5X more valuable
Creative, Intelligence-Driven GTM is the Future
Most teams still rely on intuition-based selling, but signal-based automation changes that, surfacing insights exactly when and where they’re needed
The smartest teams aren’t just following plays. They’re responding to prospects and seizing opportunities with creativity, unleashed by seamless access to market-moving data and signals
Integrated GTM functions use unified data and automated qualification to deliver higher-value leads
What The Experts Are Saying
GTM is no longer a static plan — it’s a transformation process built to drive outcomes, not just complete tasks.
Sangram Vajre
WSJ Bestselling Author of MOVE and CEO of GTM Partners
With Go-to-Market Intelligence, we’ve achieved a significant boost in marketing campaign performance — the kind of results you only get by leveraging real-time insights to understand and connect with your audience.
Tommie O'Brien
Chief Sales Officer
The companies driving breakthrough results in GTM and AI aren't just adopting AI faster. They're mastering the sophistication of GTM Intelligence – transforming a raw data deluge into increasingly lucid, readable, discernable, actionable insights.
Dr. Ali Arsanjani
Director, Applied AI Engineering Google
