Best for: Teams that want a self-serve LinkedIn prospecting tool on a per-seat plan. ZoomInfo suits teams that need one data foundation, intent and AI across the GTM motion.
Data: ZoomInfo covers 500M contacts and 100M companies, with 135M+ verified phone numbers. Kaspr reports 500M+ phone numbers and emails, including 120M+ European B2B contacts.
Pricing: Kaspr's free plan includes 15 B2B email credits, 5 phone credits and 5 direct email credits each month. Paid plans start at $49/user/month billed annually. ZoomInfo's GTM.AI is free to start, then consumption credits you pay for as you use them, or try the free trial.
AI: ZoomInfo's Agent Teams in GTM Studio run on the GTM Context Graph. Kaspr's published pages list no AI-agent ecosystem or MCP server.
Intent: ZoomInfo's intent is built on 210M IP-to-organization pairings. Kaspr offers intent data only on its Enterprise plan.
Proof: More than half of the Fortune 500 use ZoomInfo.
Both platforms give GTM teams data and outreach in one place. They differ in how much of the go-to-market motion they cover, and how you pay.
An all-in-one AI GTM platform built on a verified data foundation
500M contacts and 100M companies, verified through multi-source checks
The GTM Context Graph reasons over contact data, intent signals and CRM context
GTM Studio turns plain-language plays into live workflows and executes them natively
Universal access through GTM Workspace, GTM Studio or GTM.AI
Free to start, with consumption credits based on usage
A LinkedIn-native prospecting tool that reveals phone numbers and emails on LinkedIn profiles, Sales Navigator and Recruiter Lite
A database of 500M+ phone numbers and emails, including 120M+ European B2B contacts
Built for SDRs, individual contributors, recruiters and founders at SMBs
Credit-based, per-seat plans, from a free plan to Starter at $49/user/month billed annually
Native integrations with HubSpot, Salesforce, Pipedrive, Zoho CRM, Lemlist, Brevo, Aircall, Ringover and Zapier
Owned by Cognism since its April 2022 acquisition
Compare ZoomInfo directly to Kaspr from a high-level against core features.
Features |  |  |
|---|---|---|
Best for | Enterprise GTM teams needing data, intelligence, and execution in one platform | SMBs, individual contributors, recruiters and founders prospecting on LinkedIn |
Database size | 500M contacts and 100M companies globally | 500M+ phone numbers and emails, including 120M+ European B2B contacts |
Geographic strength | Global coverage: 500M contacts and 100M companies | Strongest in Europe, with 120M+ European B2B contacts, according to Kaspr |
Intent data | Built on 210M IP-to-Organization pairings, with intent signals across plans | Enterprise plan only, with no detail on signal coverage |
Conversation intelligence | Native conversation intelligence in GTM Workspace | Not available |
AI capabilities | GTM Context Graph and Agent Teams in GTM Studio | No AI-agent ecosystem or MCP server listed |
Compliance certifications | GDPR and CCPA aligned, per its pricing page | |
Starting price | Flexible packages and the option to start using for free via consumption-based pricing at GTM.AI | Free plan, then $49/user/month (annual) |
An all-in-one platform is only as good as the data it runs on. Every sequence, dial, and AI agent action starts with a contact record, so test both platforms on your own target accounts.
500M contacts and 100M companies, including 135M+ verified phone numbers and 200M+ verified business emails
Buyer intent built on 210M IP-to-organization pairings
Contact data sits in the same platform as intent, CRM sync and AI agents
200M+ profiles, with 120M+ European B2B contacts, according to Kaspr
Contact details revealed from LinkedIn profiles, Sales Navigator and Recruiter Lite
Data verified against 120 sources at request time, per its own site
Enterprise plans add intent data, with no detail on signal coverage
ZoomInfo's agents run on the GTM Context Graph, so they reason across verified data, CRM history, intent and conversation signals together. Agent Teams in GTM Studio coordinate specialist agents through a full play, from a signal to outreach and CRM updates. Teams can start from 50+ ready-made agents.
Kaspr's published pages list no AI-agent ecosystem and no MCP server. Its product centers on revealing phone numbers and emails from LinkedIn profiles, then pushing them into CRMs and dialers.
GTM Workspace brings intent signals, buying triggers and conversation intelligence into one seller workflow, and signals sync into tools such as Salesloft. Kaspr offers intent data only on its Enterprise plan, with no detail on what those signals cover, and it lists no conversation intelligence. Its sales engagement connections are Lemlist and Brevo.
ZoomInfo integrates with 120+ marketplace integrations, including Salesforce and HubSpot. Access is available wherever you work: in GTM Workspace or GTM Studio, or headless through GTM.AI with the API, MCP and CLI. ZoomInfo maintains ISO/IEC 27001, 27701, 27017 and 42001 certifications, SOC 2 Type II, the TRUSTe Responsible AI Certification, and TRUSTe GDPR and CCPA validations, published in its Trust Center.
Kaspr offers nine native integrations: HubSpot, Salesforce, Pipedrive, Zoho CRM, Lemlist, Brevo, Aircall, Ringover and Zapier. Its API is available on request. Kaspr describes itself as GDPR and CCPA aligned, and its Organization plan adds enterprise compliance features.
Kaspr sells per-seat plans with credits shared across the workspace, so cost scales with seats. With ZoomInfo's GTM.AI, you start free on GTM.AI or try the free trial, and pay only for the credits your team uses, with no seat fees.
Start free on GTM.AI, or try the free trial. No credit card needed.
Data credits pay for data. Each one enriches or exports a single company, contact or intent record.
AI credits pay for AI work, like account research and Agent Team plays.
Search, lookup and find similar are always free.
For example:
Enriching 500 CRM leads uses 500 data credits.
Researching 50 target accounts uses about 500 AI credits.
Free plan: 15 B2B email credits, 5 phone credits and 5 direct email credits each month.
Starter: $49/user/month billed annually ($65 monthly), with unlimited B2B emails and 1,200 phone credits a year.
Business: $79/user/month billed annually ($99 monthly), with 2,400 phone credits a year and API access on request.
Organization: custom pricing, billed annually, with a 5-user minimum.
Credits are shared across the workspace on paid plans.
Kaspr is rated 4.4 out of 5 on G2 from 600+ reviews, and it was named a G2 Spring 2025 Lead Capture Momentum Leader.
ZoomInfo was named a Leader in the 2026 Gartner Magic Quadrant for Account-Based Marketing Platforms, its third consecutive year.
Sendoso cut inaccurate data 70%. monday.com scaled its ABM program 4X. Here's what teams see when they run GTM on ZoomInfo.
70% less inaccurate data. 1,100+ hours saved. $4.9M+ pipeline in two quarters.
With other providers, we weren't able to get the quality and quantity of data that we needed.
CEO and Co-Founder, Sendoso
39% of active pipeline from ZoomInfo signals. 54% more productive. 11.5 hours saved per week.
It's bringing data together faster than anyone could. It's both a time savings and a quality improvement.
Chief Business Officer, Seismic
monday.com scaled its ABM program 4X. 22 sales teams across 5 regions.
We can see everything in one place. We can see that the data is correct, understand the signals, and finally optimize our campaigns.
Strategic Demand & Lead Generation
2x higher new customer conversion. 90% higher opportunity open rates. 25% higher customer engagement.
They've done really a great job working with us to get us what we need.
Sales Data Science Manager, Snowflake
ZoomInfo pairs a 500M-contact data foundation with intent, AI agents and universal access. Kaspr is a LinkedIn-native contact tool, built for individual prospecting in Europe on per-seat plans.
ZoomInfo covers 500M contacts and 100M companies globally, with 135M+ verified phone numbers. Kaspr's data is built around Europe, with 120M+ European B2B contacts, according to Kaspr.
ZoomInfo layers buyer intent (210M IP-to-Organization pairings) and conversation intelligence on top of its data. Kaspr offers intent data only on its Enterprise plan and lists no conversation intelligence.
Agent Teams in GTM Studio run on the GTM Context Graph, from a signal to outreach and CRM updates. Kaspr's published pages list no AI-agent ecosystem or MCP server, and its integrations push contact data into CRMs and dialers.
It depends on your target market. Kaspr is built around European B2B contacts: its database holds 500M+ phone numbers and emails, including 120M+ European B2B contacts, and it includes European contact data on all plans.
ZoomInfo operates at global scale: 500M contacts, 100M companies, 135M+ verified phone numbers and 200M+ verified business emails. For European-only teams, Kaspr may be enough. For global teams, or teams that need intent data and conversation intelligence alongside contacts, ZoomInfo's breadth goes further.
Kaspr uses per-seat pricing: Free ($0), Starter ($49/user/month billed annually, $65 monthly), Business ($79/user/month billed annually, $99 monthly), and Organization (custom, annual only, 5-user minimum). The free plan includes 15 B2B email credits, 5 phone credits and 5 direct email credits each month.
ZoomInfo offers flexible, scalable pricing tailored to your business goals. You can also start using ZoomInfo for free, headless via GTM.AI, which runs on consumption-based pricing for GTM Engineers and developers.
Kaspr's coverage is concentrated in Europe, with 120M+ European B2B contacts in its database, and it includes European contact data on all plans.
ZoomInfo's global database of 500M contacts and 100M companies is built for teams that prospect across multiple regions.
Yes. ZoomInfo's free option is GTM.AI, which is free to start and then uses consumption credits you pay for as you use them, or you can try the free trial.
Kaspr's free plan includes 15 B2B email credits, 5 phone credits and 5 direct email credits each month, with no Sales Navigator, Zapier or API access.
At the enterprise level, the gap widens. Kaspr's Organization plan adds intent data, advanced Salesforce enrichment, enterprise compliance features, SSO and a dedicated account manager.
ZoomInfo's enterprise offering adds GTM Context Graph reasoning, conversation intelligence in GTM Workspace, Agent Teams in GTM Studio, and API, MCP and CLI access through GTM.AI. ZoomInfo maintains ISO 27001, ISO 27701, SOC 2 Type II and TRUSTe GDPR and CCPA validations.
Kaspr's published pages list no conversation intelligence, no MCP server and no AI-agent ecosystem. Its product focuses on revealing phone numbers and emails from LinkedIn profiles and pushing them into CRMs and dialers.
ZoomInfo offers conversation intelligence in GTM Workspace, Agent Teams in GTM Studio built on the GTM Context Graph, and API, MCP and CLI access through GTM.AI.
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