Why do GTM teams choose ZoomInfo over Kaspr?
ZoomInfo delivers a comprehensive B2B data foundation of 500M contacts and 100M companies, layered with an intelligence layer, multi-channel execution, and universal access. Kaspr, by contrast, is a focused LinkedIn contact-enrichment tool built for individual contributors doing outbound in Europe.
A global data foundation, not just Europe
ZoomInfo covers 500M contacts and 100M companies globally, including 34M+ company profiles and 45M+ mobile numbers outside North America, versus Kaspr's 200M+ contacts concentrated in France, UK, Germany, and Spain.
Intelligence beyond contact enrichment
ZoomInfo layers buyer intent (210M IP-to-Organization pairings), Chorus conversation intelligence, and technographic profiling on top of its data. Kaspr offers intent data only on its Enterprise plan and has no conversation intelligence.
Built-in execution and AI agents
ZoomInfo's GTM Context Graph and GTM Workspace drive AI-powered outreach, CRM updates, and next-action prioritization. Kaspr has no built-in sequencing, calling cadences, or multi-channel outreach.
ZoomInfo vs. Kaspr: Features comparison
Compare ZoomInfo directly to Kaspr from a high-level against core features.
Features |  |  |
|---|---|---|
Best for | Enterprise GTM teams needing data, intelligence, and execution in one platform | SMBs and individual contributors prospecting in Europe via LinkedIn |
Database size | 500M contacts and 100M companies globally | |
Geographic strength | Global, including 34M+ company profiles and 45M+ mobile numbers outside North America | Concentrated in France, UK, Germany, and Spain, with no data-passport fee for European coverage |
Intent data | Built-in across plans, including exclusive Guided Intent | Available only on the Enterprise plan, with no detail on signal coverage |
Conversation intelligence | Chorus, native | Not available |
AI capabilities | GTM Context Graph and AI agents in GTM Workspace | None disclosed |
Compliance certifications | None disclosed | |
Starting price | Flexible packages and the option to start using for free via consumption-based pricing at GTM.AI |
Kaspr vs. ZoomInfo: data coverage
Both platforms provide phone numbers and email addresses, but their coverage profiles differ in ways that matter for specific market strategies.
ZoomInfo's data
ZoomInfo operates at global scale: 500M+ contacts across 100M+ companies, with 135M+ verified phone numbers, 120M+ direct-dial phone numbers, and 200M+ verified business email addresses. International coverage includes 34M+ company profiles outside North America and 45M+ mobile numbers outside North America. In 2025, ZoomInfo expanded international mobile coverage by 1.8 million numbers across six European markets, directly competing in Kaspr's strongest territory. Beyond contacts, ZoomInfo adds 300+ company attributes for market segmentation, department org charts with decision-makers' direct contact information, and technographic profiles of 30+ million companies.
Kaspr's data
Kaspr claims 500M+ phone numbers and email addresses combined across 200M+ European B2B contacts, with strength concentrated in France, UK, Germany, and Spain. Kaspr's key competitive claim is no data passport required: it includes full European contact data on all plans without an add-on fee, while ZoomInfo's Data Passport is a separate purchase for teams that need complete EMEA access. Kaspr enriches phone numbers and email addresses, but company data is limited to what LinkedIn profile context provides. There are no company attribute filters, technographic data, or org chart intelligence on standard plans.
Beyond contact data: ZoomInfo's intelligence layer vs. Kaspr
Kaspr answers one question well: how do I get this person's phone number? ZoomInfo answers a different question: who should I call, why now, and what should I say when they pick up?
ZoomInfo's intelligence layer
Contact data is the foundation, not the entire product. ZoomInfo Intent tracks signals from 210 million IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings monthly, with Guided Intent identifying topics historically correlated with deal success. Chorus captures and analyzes customer calls, meetings, and emails to surface why a deal accelerated or a champion went quiet. WebSights resolves anonymous website traffic to companies, and technographics profile the tech stacks of 30+ million companies. The GTM Context Graph fuses all of this with CRM records and conversation transcripts, processing 1.5B+ data points daily.
Kaspr's intelligence
Kaspr has no intent signals on standard plans, no built-in sequencing, and no conversation intelligence. Intent data is offered only on Kaspr's Enterprise plan, with no detail provided on what those signals cover. There are no company attribute filters, technographic data, or org chart intelligence on standard plans either.
ZoomInfo vs. Kaspr: integrations and API access
The integration gap between the two platforms is material.
ZoomInfo's integration ecosystem
ZoomInfo's App Marketplace lists 120+ partner integrations across CRM, marketing automation, sales engagement, revenue intelligence, and data warehouse categories, including Salesforce, HubSpot, Microsoft Dynamics 365, Snowflake, and Outreach. The Enterprise API spans four categories: Data API, AI intelligence API, Marketing API, and Platform API. The ZoomInfo MCP server lets AI assistants like Claude and ChatGPT query ZoomInfo data through natural language, and Cloud Partners enables direct data ingestion into AWS, Google Cloud, Snowflake, and Databricks.
Kaspr's integrations
Kaspr offers nine native integrations: HubSpot, Salesforce, Pipedrive, Zoho CRM, Lemlist, Brevo, Aircall, Ringover, and Zapier. Integrations are one-way (Kaspr pushes data out). The Kaspr API accepts LinkedIn profile URLs and returns enriched contact data, but API access is only available upon request on Starter and Business plans, with rate limits of 20 requests/hour on Starter and 250 requests/hour on Business. There is no webhook support, and the Chrome Extension requires Google Chrome only.
Kaspr vs. ZoomInfo: compliance and data privacy
Both platforms build their approach to data collection around a formal compliance and privacy program, though they differ in scope and independent verification.
ZoomInfo's compliance program
ZoomInfo maintains a full certification stack, all renewed annually: ISO 27001, ISO 27701, SOC 2 Type II (Information Security Management, Privacy Information Management, and audited controls), plus TRUSTe GDPR and CCPA validations. ZoomInfo is a registered data broker in California and Vermont and operates a dedicated Trust Center.
Kaspr's compliance program
Kaspr processes data under legitimate interest (GDPR Article 6.1(f)) with a Data Protection Impact Assessment, and notifies 50,000+ contacts per day as part of its opt-out process. Data is stored on OVH in France with AWS backup storage in France. Kaspr does not publish third-party certifications such as SOC 2 or ISO 27001 on its official pages, which is worth checking against your own procurement requirements if formal certification is a gating factor for your team.
Kaspr vs. ZoomInfo pricing
The pricing models reflect the different audiences each platform serves.
ZoomInfo's pricing
ZoomInfo offers flexible, scalable pricing tailored to your business goals, whichever area of the go-to-market team you're in. There's also the option to start using ZoomInfo for free, headless via GTM.AI, which runs on a consumption-based model for GTM Engineers and developers in the space. On the platform side, ZoomInfo Lite is a permanent free tier with access to 100M+ verified profiles and 10 monthly export credits, though Lite does not include mobile phone numbers, full intent signals, Chorus, or GTM Workspace AI features.
Kaspr's pricing
Kaspr uses a credit-based, per-seat subscription with fully public pricing: Free ($0, permanent), Starter ($49/user/month annual, $65 monthly), Business ($79/user/month annual, $99 monthly), and Organization (custom, 5-user minimum). Credits are pooled across the workspace on paid plans, and the free plan requires no credit card. For a five-person sales team doing LinkedIn-based prospecting in Europe, Kaspr's Business plan provides a clear, predictable cost of $4,740/year.
Why are teams switching to ZoomInfo?
Teams switch to ZoomInfo when they need more than enrichment. With stronger data, better workflows, and real results, it’s the clear choice for revenue teams ready to scale.
We can see everything in one place. We can see that the data is correct, understand the signals, and finally optimize our campaigns.
Shai Masot
Strategic Demand & Lead Generation
I’m really excited about the power of generative AI in general, and working with Copilot is a no-brainer because ZoomInfo is one of the key platforms in our tech stack.
Toby Carrington
Chief Business Officer
I give props to the data services team at ZoomInfo. They’ve done a really great job working with us to get us what we need.
David Gojo
Sales Data Science Manager
While our analysis initially suggested Cognism might have advantages for UK mobile data, we recognize ZoomInfo's broader capabilities and are willing to invest in the additional features like intent data. We've used ZoomInfo before and see the value in scaling our data volume with your platform
UK based Energy Company
Director of Sales
Join the #1 AI GTM platform powering 35,000+ companies
FAQs
Which has better data coverage: Kaspr or ZoomInfo?
It depends on your target market. Kaspr is strongest for European B2B contacts: 120M+ European profiles and 500M+ phone numbers and emails combined, with verified coverage strongest in France, UK, Germany, and Spain. Kaspr includes European contact data on all plans without a data-passport add-on fee.
ZoomInfo operates at global scale: 500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct-dial phone numbers, and 200M+ verified business emails, including 34M+ company profiles and 45M+ mobile numbers outside North America. For European-only teams, Kaspr delivers strong results at a fraction of the cost. For global teams, or those needing technographic and intent data alongside contacts, ZoomInfo's breadth is in a different category.
How does Kaspr pricing compare to ZoomInfo?
Kaspr uses fully public, per-seat pricing: Free ($0, permanent), Starter ($49/user/month annual), Business ($79/user/month annual), and Organization (custom, 5-user minimum). The free plan requires no credit card and includes 15 B2B email credits and 5 phone credits per month.
ZoomInfo offers flexible, scalable pricing tailored to your business goals, whichever area of the go-to-market team you're in. There's also the option to start using ZoomInfo for free, headless via GTM.AI, which runs on a consumption-based model for GTM Engineers and developers in the space. On the platform side, ZoomInfo Lite is a permanent free tier with access to 100M+ verified profiles and 10 monthly export credits.
Does Kaspr work for prospecting outside Europe?
Kaspr's strongest coverage is European B2B contacts, particularly France, UK, Germany, and Spain, and the company explicitly states that Europe is where they provide their best data quality. For non-European markets including the US, APAC, and Latin America, coverage is secondary, and Kaspr does not publish specific accuracy metrics for those regions.
ZoomInfo's global database, including 34M+ company profiles and 45M+ mobile numbers outside North America, is built for teams that prospect across multiple regions.
Does ZoomInfo have a free plan like Kaspr?
Yes. ZoomInfo offers ZoomInfo Lite, a permanent free tier with access to 100M+ verified profiles and 10 monthly export credits, with no credit card required. ZoomInfo Lite does not include mobile phone numbers, full intent signals, Chorus, or GTM Workspace AI features.
Kaspr's free plan includes 15 B2B email credits and 5 phone credits per month, with no credit card required. Both free tiers are genuinely usable for evaluation: Kaspr's is better for testing European contact data quality, while ZoomInfo Lite is better for testing database breadth and company research.
What are the main differences between Kaspr and ZoomInfo for enterprise teams?
At the enterprise level, the gap widens significantly. Kaspr's Organization tier adds intent data, advanced Salesforce enrichment, enterprise compliance features, SSO, and a dedicated account manager.
ZoomInfo's enterprise offering covers substantially more territory: GTM Context Graph reasoning, Chorus conversation intelligence, WebSights website visitor identification, GTM Workspace with AI agents, GTM Studio for marketers and RevOps, and 120+ marketplace integrations. On security, ZoomInfo holds ISO 27001, ISO 27701, SOC 2 Type II, and TRUSTe GDPR/CCPA certifications; Kaspr has no published third-party security certifications.