The Go‑to‑Market Intelligence Report

B2B revenue teams are stuck in a system they built too well. For years, we chased predictability, turning GTM into an assembly line of templates, sequences, and cadences. It worked, until it didn’t. 

Meanwhile, top performers are breaking from the script entirely. They’re not doing more. They’re doing what matters. They’re moving in real time, fueled by live signals and creative execution.

It’s not just about better data or smarter tools. It’s about a new way to operate, one that ditches the funnel and kills the playbook. One that treats every buyer interaction like a unique moment, not a stage in a sequence.

The Go-to-Market Intelligence Report Will Help You Understand:

• Why enterprise GTM systems are breaking down, despite more tools and AI.

• A new mental model, shifting from funnels and playbooks to real-time, signal-driven GTM.

• Real examples of what high performers are doing differently