Target the right prospects at the right time—and report excellent results—with the power of data.
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact—fast.
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.
“Your campaigns are nothing without the right audience—and you can’t define an audience without good data points,” says Mitchell Hanson, director of demand generation at ZoomInfo.
In this eBook, you’ll learn how to identify and target your ideal prospects—when they’re most receptive to hearing your message—using different types of data.
Ready to impress your new boss with killer results?
Download ZoomInfo’s eBook to follow four data-driven steps to drive successful B2B demand generation, including how to:
- Nail down your ideal customer profile (ICP)
- Leverage intent data
- Personalize messages to your priority accounts
- Review, report, and iterate