ZoomInfo Marketing
Maximize Pipeline.Unlock AI-Powered ABM Success.
Accelerate your ABM programs today — and get FormComplete FREE with ZoomInfo Marketing.
Trusted by 35,000+ businesses
The Future of ABM is Intelligent, Aligned, and Actionable
Accelerate pipeline and maximize ROI with ZoomInfo Marketing — the only ABM platform powered by the industry’s most complete data, real-time signals, and AI-driven insights. Build smarter audiences, launch more targeted campaigns, and connect Sales and Marketing on a unified path to revenue.
The Most Accurate B2B Data
Target smarter and waste less
ZoomInfo’s GTM Data Universe delivers the richest, most accurate company and contact data, updated in real time and layered with intent signals. Build precise audiences, launch targeted campaigns, and ensure every marketing dollar is spent on accounts that are ready to buy — while your competitors are still guessing.
True Sales and Marketing Alignment
Unify targeting and execution across teams
Unlike legacy ABM platforms, ZoomInfo connects Marketing and Sales on a single platform. Shared audiences, AI-driven prioritization, and real-time engagement signals keep teams aligned, ensuring seamless handoffs, better account coverage, and a fully connected revenue motion.
Maximize ROI with Intelligent Activation
Turn data into demand — and demand into revenue
ZoomInfo doesn’t just activate accounts; it prioritizes the right ones. With real-time audience development, AI-powered lead scoring, and deep buyer insights, ZoomInfo Marketing delivers higher conversion rates, faster pipeline, and measurable ROI — making every dollar work harder.
The Future of ABM Execution is Here
See how ZoomInfo’s Unified Funnel brings Sales and Marketing together around shared data, real-time insights, and smarter activation — all in one platform.
What Our Customers Are Saying
FormComplete drove a 40%+ lift in multi-field form fills, 84% more MQLs, a 26% higher opportunity rate, and a 59% boost in win rate — all from improving our highest-volume demo form.
Kassia Bennett
Director of Marketing Operations
ZoomInfo has literally changed the way we go to market. It’s a game-changer that has made our job so much easier and more efficient.
Jeremy Melius
Senior Director of Marketing Operations
Knowing who’s on our site & what they’re doing helps us personalize outreach & prioritize reps’ efforts — driving millions in ARR.
AJ Alonzo
Director of Marketing
FAQs
Who qualifies for the free FormComplete offer?
The offer is available exclusively to current ZoomInfo Sales and Copilot users who activate ZoomInfo Marketing during the campaign window.
What is FormComplete?
FormComplete captures anonymous website visitors’ data and appends enriched contact and firmographic information, reducing lead-form friction and dramatically increasing conversion rates.
How does ZoomInfo Marketing differ from tools like 6sense, Demandbase, or RollWorks?
Unlike activation-only platforms, ZoomInfo Marketing combines the industry’s best B2B data, AI-powered insights, and seamless Sales-Marketing alignment to maximize ROI and eliminate wasted ad spend.
How quickly can I launch campaigns with ZoomInfo Marketing?
Most customers can build and launch multi-channel ABM campaigns within days, leveraging pre-built integrations, audience templates, and real-time buyer signals.
Which channels can I activate?
ZoomInfo Marketing supports display advertising, LinkedIn, Meta, retargeting, and email nurture, all tied to precise account targeting and real-time engagement insights.
How does ZoomInfo Marketing help improve Sales and Marketing alignment?
Shared account lists, synchronized buying signals, and Copilot integrations ensure that both teams are targeting, engaging, and converting the same high-value accounts — without data silos.
What results can I expect?
Customers using ZoomInfo Marketing report up to a 30% lift in engagement, significant increases in pipeline velocity, and a measurable improvement in Marketing ROI within the first 90 days.
How is ZoomInfo Marketing validated by analysts?
ZoomInfo is recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for ABM Platforms and two Forrester Waves for Intent Data and Marketing & Sales Data, confirming our position as the leading intelligence-driven ABM solution.