316% ROI for Enterprise Go‑to‑Market

A Forrester Consulting Total Economic Impact™ study revealed a 316% return on investment (ROI) over 3 years and a payback period of under 6 months for a composite enterprise.

Download the full study to learn more about the business benefits and cost savings enabled by ZoomInfo.

True Enterprise ROI

Forrester Consulting conducted a Total Economic Impact™ (TEI) study based on interviews with decision-makers across five global B2B organizations. The results showed that investing in ZoomInfo delivered significant gains across sales, marketing, and revenue operations.

$7.6M

Total Quantified Benefits

316%

Return on Investment

<6

Months to Payback

Measurable Results for Enterprise GTM

Get The Study

Our national account managers’ annual revenue has increased by over 50% since we started using ZoomInfo.”

Chief Sales Officer

Financial Services

impact-icon

Accounts with ZoomInfo-sourced signals have shown a 2.7x increase in deal size.”

Senior Manager of Revenue Technology

Technology Sector

icon-equity-15px

Our campaign preparation time has been reduced from approximately five months to two to three weeks.”

Managing Director of Data Integration

Payment Services

automation-icon
Source: The Total Economic Impact™ Of ZoomInfo, a commissioned study conducted by Forrester Consulting on behalf of ZoomInfo, October 2025.

Forrester Logo PNG