316% ROI for Enterprise Go‑to‑Market

A Forrester Consulting Total Economic Impact™ study revealed a 316% return on investment (ROI) over 3 years and a payback period of under 6 months for a composite enterprise.

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True Enterprise ROI

Forrester Consulting conducted a Total Economic Impact™ (TEI) study based on interviews with decision-makers across five global B2B organizations. The results showed that investing in ZoomInfo delivered significant gains across sales, marketing, and revenue operations.

$7.6M

Total Quantified Benefits

316%

Return on Investment

<6

Months to Payback

Measurable Results for Enterprise GTM

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Our national account managers’ annual revenue has increased by over 50% since we started using ZoomInfo.”

Chief Sales Officer

Financial Services

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Accounts with ZoomInfo-sourced signals have shown a 2.7x increase in deal size.”

Senior Manager of Revenue Technology

Technology Sector

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Our campaign preparation time has been reduced from approximately five months to two to three weeks.”

Managing Director of Data Integration

Payment Services

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Source: The Total Economic Impact™ Of ZoomInfo, a commissioned study conducted by Forrester Consulting on behalf of ZoomInfo, October 2025.

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