Match and dedupe to increase data quality
Begin your data cleansing process with custom, hands-off record matching and deduplication.
Automate deduplication with customized rules
Seamlessly merge and archive deduplicated data
Match leads to their correct accounts
Prevent bad data from entering your systems of record in real time
Cleanse data of errors and inconsistencies
Transform records into a consistent, actionable format with a drag-and-drop interface.
Automate data corrections with pre-configured formatting
Normalize and standardize phone numbers, company names, ISO codes, proper case, and more
Transform data in bulk or in real time
Get more data with multi-vendor enrichment
Funnel third-party data into your systems of record for a comprehensive customer view.
Leverage multi-vendor enrichment by connecting to any API-based data source
Customize what data gets enriched from which source with waterfall logic
Increase data completeness by enriching in bulk and in real time
Segment and score to prioritize leads
Direct attention to the leads and accounts that will move the needle.
Create buyer segments based on job function, seniority, industry, and company size
Score any object based on any attribute
Leverage various scoring models including Account-Based Scoring, Intent-Based Scoring, and Multi-Dimensional and Composite Scoring
Efficiently route leads for faster conversions
Hand engagement-ready leads to the right rep at the right time to shorten your sales cycle.
Automate territory management and routing assignments
Manage SLAs with optimized, round-robin distribution using weighting and capping
Monitor the lead distribution process from a central dashboard