Uncomplicate Data-Quality Management
Increase go-to-market efficiency and decrease the hassle of manual data management with an automated data cleansing tool.
Clean your data fast
Cleanse customer data within minutes using automated deduplication, normalization, and matching
Create a true system of record
Turn your out-of-the-box CRM and MAT software into sales-ready systems
Shorten your sales cycles
Give frontline reps access to batch-cleansed leads for shorter, more profitable sales cycles.
Scrub Data to Eliminate Costly Duplicates
Establish a clean and cost-effective data storage system! Customize matching rules to deduplicate records across your CRM and MAT — simplify Lead-to-Account, Contact-to-Account, and Account-to-Account matching.
Deduplicate records across any objects
Get full control over data-merging outcomes
Enjoy complete flexibility over matching criteria
Normalize Data with Your Data Cleansing Tool
Increase your data usability and storage efficiency by normalizing record fields within a consistent, organization-wide format.
Standardize all company and contact data — from phone numbers and email addresses to company names and locations.
Improve data-driven processes within your analytics systems and go-to-market campaigns by establishing data integrity and usability.
Create targeted segments based on criteria such as job title and industry
Secure Your CRM and MAT Perimeter
Block bad data from entering your systems and damaging your sales and marketing campaigns with preventive perimeter protection.
Guard against bad data
Set your prevention tasks to cleanse and enrich data before it enters your sales and marketing databases
Automate data cleansing
Auto-cleanse incoming data from any data source, such as list imports, digital forms, and manual entries
Create ongoing data cleansing processes
Set up customized rule-based triggers to clean, match, and update data
“We can retain up to 5% more leads by using intelligent routing for more speed and accuracy.
With ZoomInfo Operations, we know the lead is getting assigned to somebody who can and should be able to work that record – first time. We have reduced our follow-up time by as much as half."
