Get Lead Scoring Software That Generates Sales‑Ready Prospect Data

Segment and score accounts to activate quality leads, access accurate contacts, and close high-value accounts.

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Create Instant Data Segments

Build Custom Scoring Models

Unlock Account-Based Scoring

Create Instant Data Segments

Speed up and simplify processes for lead management, territory planning, and campaign audience builds.

  • Build your data segments based on criteria such as job title, industry, and region

  • Auto-populate record fields in your CRM with your designated segment titles

  • Pull segments into routing workflows or use them to power your marketing and sales campaigns in real time and in batch

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Build Custom Scoring Models

Customize account scoring models using simple rules to calculate which leads, contacts, and accounts are best fits for closing more deals.

  • Define the best leads for your GTM strategy by scoring standard and custom objects based on your ICP criteria

  • Choose the scoring models to fit your needs — from attribute and aggregate to multidimensional scoring models

  • Customize your scoring model by assigning weights to your preferred input fields

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Unlock Account Based Scoring

Help your sales and marketing teams identify the right companies and decision makers with data-powered account scoring.

  • Push the most reliable, accurate data to your CRM to power your scoring models

  • Score leads based on ICP fit (demographic, firmographic, technographic criteria) and intent signals

  • Pull scoring models into routing workflows to route high-scoring leads and accounts to your best sales reps

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Rick-Collins
"With ZoomInfo, we have all the information we need up front.
Rick Collins

Senior Marketing Systems Analyst

Discover data‑driven lead scoring software for yourself!

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