Why is a CRM considered to be the lifeblood of your sales team?
In the B2B space, the CRM is critical for sales processes to be successful. It’s the single most important tool to keep track of a customer’s relationship through the buyer’s journey. A CRM system stores information on client and prospect interactions and tracks the marketing and sales touchpoints (including email, phone, website, live chat, and social media), providing customer-facing employees with detailed context on a client’s activity. Thus, additionally being a critical resource for outlining future campaigns.
If used to its full capacity, a CRM is the perfect resource for keeping everyone organized and at peak productivity. However, as your company, sales stack, and database grows, it can be more difficult to uphold a structure of an accurate CRM system. The results? More confusion, more disorganization, and more time wasted on insufficient prospecting. In essence, a CRM can act as the most powerful tool when used correctly, but a total roadblock to a sales team’s efficiency when it’s not…
Because your CRM is only as good as the data it relies on.
Learn how your sales team can gain back valuable time with the following:
- How to conquer the most difficult pain points living within your CRM
- The best tech integrations that seamlessly fit into your sales workflow
- Industry leading techniques to conquer low adoption rates and data management