How Does the Buyer’s Journey Affect the Sales Process?
The tale of the “buyer’s journey” is one as old as time. Awareness, consideration, then decision. Easy! That’s one sale in the bag. Now onto the next customer.
Not so fast!
The digital era has changed the B2B landscape, giving rise to the concept of buyer empowerment. Reviews, opinions, industry research, and even influencers impact all stages of the buyer’s journey, leading them in one direction, then the other. Each journey is a unique one.
That makes it more critical than ever for sales and marketing teams to invest in sales intelligence and prioritize ways to reach qualified prospects. This eBook details the stories of three companies who recruited ZoomInfo to act as their single source of truth, helping them improve data quality, define Ideal Customer Profiles (ICPs), and see increases in call connect rates.
Meet the buyer along their journey at the perfect time.
How will ZoomInfo’s eBook benefit your company?
- Helping sales teams focus on their top priority: selling
- Providing accurate, up-to-date data that helps your company thrive
- Acting as a go-to source of all things data intelligence