Because less than 2% of today’s cold calls result in a meeting.
In recent years, cold calling has become synonymous with rejection and failure. What was once centric to overall sales success is now becoming obsolete in a number of B2B organizations. In fact, less than 2% of today’s cold calls actually result in a meeting, and 63% of sales professionals say it’s what they dislike most about their job. For many, regardless of experience, the dreaded cold call is becoming more of a pain point than a productivity tool.
Too often, sales reps are wasting time with unproductive prospecting practices and failed attempts to bypass gatekeepers. Fortunately, there are a number of ways in which sales reps can overcome these obstacles and generate more success from their cold calling efforts.
Be the exception: How can reps be successful with cold calling?
ZoomInfo’s latest book reveals ways to warm up your cold calling strategy, including how to:
- Map out effective outreach, follow-up, and timing when outlining your cold calling strategy
- Measure the overall efficiency and effectiveness during each of your cold calls
- Develop a perfect schedule for timing and outlining the best days to reach out to prospects