ZoomInfo + PathFactory

PathFactory

The leading Content Intelligence platform, PathFactory helps B2B go-to-market teams engage more accounts, accelerate B2B sales cycles, and close more deals.

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About PathFactory

Leading organizations trust ZoomInfo + PathFactory to bridge the gap between anonymous traffic and actionable engagement data.

Description

PathFactory is a leading brand that specializes in enhancing the B2B buyer's journey through content intelligence. Their Content Intelligence Platform provides B2B marketers with the tools they need to drive digital transformation and create personalized, engaging, and conversion-focused experiences for their buyers. With PathFactory's AI-powered technology, marketers can generate personalized content experiences for individual buyers and target accounts. By analyzing visitor history, industry trends, and other relevant data, PathFactory recommends next-best assets for buyers to consume, accelerating deal velocity and growing the pipeline. PathFactory's product has delivered fantastic results for their customers, including a 129% increase in pipeline conversion, an 11% increase in closed won deals, and a 4.5x increase in revenue from PathFactory campaigns. The brand offers various use cases, such as ABM enablement, website journey nurture, and content strategy. They also provide campaign tools, revenue intelligence, and virtual events hub to cater to the diverse needs of B2B marketers. To learn more about PathFactory and see their content intelligence in action, interested individuals can schedule a demo to experience how PathFactory can help educate and convert audiences more than 2x faster.

INTEGRATION Overview

Works with:GTM STUDIOCOPILOTZI SALESZI TALENT

ZoomInfo Experience

Data Features
Data Connector: GTM STUDIO
Mutual customers can enrich GTM Studio Audiences using their PathFactory license by creating a Custom Data Connector (Guide).

PathFactory Experience

Data Features
PathFactory Native Integration:
Mutual customers can bring ZoomInfo GTM Intelligence to deanonymize site visitors and enrich their profiles with firmographic data within PathFactory (Implementation Guide).

ZoomInfo API/MCP:
Mutual customers and partners can develop Apps to pull ZoomInfo’s GTM Intelligence via API/MCP to power vendors like PathFactory. Visit docs.zoominfo.com to learn more.
iPaaS / Integration Solutions:
ZoomInfo has pre-built integrations for various integration-platform-as-a-service (iPaaS) and similar integration vendors (Full List)

UI-Based Features
Chrome Extension: GTM STUDIO COPILOT ZI SALES ZI TALENT
ZoomInfo’s Google Chrome Extension overlays our GTM Intelligence all over the web. To request an improvement to automatically match to people or companies within PathFactory's Web App, please submit a request to helpmenow@zoominfo.com. (Overview | Connect)

MORE INTEGRATIONS

Connect ZoomInfo to the rest of your stack.

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Reltio

Reltio Enrichment with ZoomInfo builds on Reltio Data Cloud (TM), which delivers clean, unified data from all your connected systems in milliseconds. ZoomInfo enriches this data to help your teams learn more about your customers and how best to contact them—offering relevant insights to improve sales and marketing effectiveness while improving customer engagement.

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Clari

Clari's AI-powered Revenue Platform optimizes the end-to-end revenue process, helping revenue teams generate more pipeline, win more deals, and forecast with precision.

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Cloudtalk

CloudTalk is a VoIP business calling solution used by customer service and sales teams.

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Mitel

The Mitel Applications Suite is a unified business communications platform (UCaaS).

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