ConnectWise’s platform is comprised of solutions designed to help you do more with less, allowing you access to a comprehensive selection of options that extend, connect, and personalize your business.
ConnectWise is not only using ZoomInfo to optimize its initiatives in real-time, but the company is also using the platform to organize, clean and complete its legacy CRM.
“We had data in our CRM and marketing automation platform that was horribly inaccurate, from job titles to contact information, it was all bad,” stated Collins. To combat this, ConnectWise uses Enrich to match ZoomInfo’s data against companies and contacts within their CRM to update fields with out of date, inaccurate or missing information.
“ZoomInfo Enrich has updated and appended 273,000 direct dials and 361,000 email addresses within our CRM. As a result, our sales team has been able to connect with prospects faster and eliminate tedious manual research,” Collins stated.
“The information we get from ZoomInfo not only fuels our sales prospecting efforts but it allows us to run highly targeted and successful ABM campaigns,” Collins explained. Of the 455,000 contacts Enrich matched to within ConnectWise’s CRM, ZoomInfo was able to add job titles to 94% of those contacts, and job functions to 60% of the contacts.
We’re qualifying leads faster than ever. We have all the information we need up front, including fields like job titles and company size which are not included on our webforms.
“We now have a much better understanding of our customer and prospect base, and Marketing can confidently segment their campaigns, ensuring they are targeting the right audience with the right message,” Collins explained.