The Only ABM Platform Fueled by Real-Time B2B Data

ZoomInfo Marketing is a modern go-to-market ABM platform that brings together
best-in-class intelligence with comprehensive data management and workflow optimization to
drive high converting marketing programs at scale.

ZoomInfo Marketing was built for B2B businesses whose marketing teams have a direct impact on
revenue and growth. Marketers with a focus on ABM,  demand generation, inbound marketing/sales,
digital marketing and automation, growth marketing, campaign building, and more will greatly
benefit from ZoomInfo Marketing.

ZoomInfo Marketing uses the same B2B audience data that powers the entire ZoomInfo platform. For each audience you create, you’ll get firmographic insights like employee count, revenue, location, and management levels — available at both the account and contact level.

You can deploy your audiences through ZoomInfo Advertising, as well as to platforms like Meta, LinkedIn, and Google for retargeting.

Account Fit Score is a predictive AI scoring model that will assign a score of Low (0-50), Moderate (50-85),or Great fit (86-100) to your accounts by identifying the best fit and similarity to your ideal customer profile based on CRM data advanced firmographics ,and predictive AI.

With AFS, uncover the data points, attributes, and technologies most likely to be found in your customer base and understand why a company was given a score — are customers using a certain technology? Is it a combination of size and industry in your ICP? — so you can easily identify your next best prospect

Account Fit Score is calculated when you connect your CRM upload a list of customers, or upload a list of companies that you would like to be customers to better learn the firmographic, technographic, and geographic patterns of the deals that are closed-won or patterns of companies you would like to have as customers if there is no CRM data. 

This predictive model can then be used to score the accounts in ZoomInfo’s database, identifying the best fit and similarity with a customer’s ideal customer profile.

ZoomInfo Intent prioritizes the intent topics being researched by accounts with a high propensity to become opportunities. This feature leverages AI-based models ZoomInfo’s Intent signal activity, and your first-party CRM data to effectively convert recommended intent signals into qualified signals tied to your business outcomes.

We track Intent spikes for higher-than-usual research levels and business events may occur soon after that, such as an opportunity created. 

Suppose your accounts are spiking on a topic more than intent spikes for random accounts in a prescribed lookback window preceding the opportunity being created. In that case, our AI will validate results and the dashboard module will suggest an intent topic with a certain level of propensity.