With ZoomInfo fueling our tech stack, we’ve been able to maximize productivity, stay ahead of the competition and drive ROI.

Ryan Whitehouse
Ryan Whitehouse Sales Ops and Enablement Leader at Intralinks Read Case Study


Improve your productivity by integrating our comprehensive data and innovative technology with your existing workflows.

Frequently Asked Questions About ZoomInfo’s Marketing Solutions.

  • How does ZoomInfo support B2B marketing campaigns?

    Contemporary B2B sales and marketing teams understand that while accounts buy, it’s people who ultimately decide. And only ZoomInfo offers the best B2B intelligence for both.

    ZoomInfo’s potent combination of prospecting data and company insights integrate directly into popular marketing applications and channels keeping incoming and existing data up to date. The end result helps Marketing teams establish and stay connected to an ever-changing addressable market, and engage the right buyer, at the right time, with the right message.

    As such, popular review publication, G2, classifies ZoomInfo in two distinct categories, Marketing Intelligence software and Sales Intelligence software.

    G2 defines the category of Marketing Intelligence Software as the following:

    “Marketing account intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile.”

    To qualify for inclusion in the Marketing Account Intelligence category, a product must:

    • Collect target account data from external sources on a more granular level than contact information
    • Score or rank leads to better connect marketers with prospective accounts
    • Integrate with a product that can manage data profiles or have that capability itself

    Meanwhile, to qualify for inclusion in the Sales Intelligence category, a solution must:

    • Provide information and insights about prospects, which can be combined with business data generated by companies
    • Include functionality to perform activities to search company lists, identify potential customers based on custom criteria, and use contact information to approach them
    • Integrate with sales and marketing software, as well as analytics, business intelligence, or data management solutions
  • How does ZoomInfo compare to other lead generation tools for marketing?

    G2 named ZoomInfo as a “Leader” in their analysis for both the Sales Intelligence and Marketing Intelligence categories, respectively.

    According to G2, the methodology “scores products and vendors based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.”

    Contemporary B2B sales and marketing teams understand that while accounts buy, it’s people who decide. And only ZoomInfo offers the best B2B intelligence for both.

  • What type of B2B data does ZoomInfo provide customers?

    ZoomInfo provides customers access to millions of professional and company profiles. This comprehensive database is cross-referenced to return over 300 unique data points, ranging from standard firmographic and demographic details to advanced insights.

    This data can be used in variety of use cases, including but not limited to:

    • Define and develop a targeted account universe
    • Identify, connect, and engage key stakeholders
    • Append, update, and manage existing and incoming data on an ongoing basis

    From essential contact information to critical demographics that you rely on to drive lead scoring and sales effectiveness – like direct dial business and mobile phone numbers, email addresses, job title and function, and management level — ZoomInfo has you covered.

    Company Attributes
    Access advanced attributes, including employee counts of specific job functions, management levels across organizations, number of locations, business models and type, and niche industry classifications.

    Org Charts
    Unprecedented insights into departmental reporting structures that help you understand and engage companies like never before.

    Get the latest on a company’s technographic make up, with a complete history installation and removal dates, along with automatic updates whenever new technologies are added or dropped.

    Use ZoomInfo’s intent API to understand who in your database cares about what with automatic updates detailing significant increases across a company’s online content consumption related to specific keywords and topics you care about most.

    Whenever your market changes, you can ensure your customer and prospect data changes with it. Connect your business to ZoomInfo’s Scoops API to capture changes to executive leadership, funding, ongoing projects, product launches and so much more.

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