In a market flooded with GTM best practices and sprawled tech stacks, most strategies fall short—creating more noise than clarity. In order to thrive, companies need to shift away from random acts of Go-to-Market.
Join us on October 2 at 12 pm ET, where GTM visionary Sangram Vajre, VP Revenue Operations at Udemy, Esther Friend, and VP of Revenue Operations, ZoomInfo, Tessa Whittaker, will unveil the 8 Pillars of a true GTM Operating System. You'll learn why fragmented GTM efforts underperform, where industry leaders are missing the mark, and how to design a cohesive framework that brings sales, marketing, and operations under one roof.
You'll learn:
The GTM Evolution: How the most successful companies are rethinking go-to-market execution
8 Pillars of GTM: Define the core building blocks for operational rigor and revenue impact
The real cost of fragmented data and handoffs
A New Definition of GTM Intelligence: What modern GTM leaders really needWhat Good Looks Like: Benchmarks to start building or refining your GTM strategy
Where AI belongs in a GTM strategy