“No one’s picking up the phone anymore.”
It’s the #1 justification reps give for not picking up the phone more.
Hard to disagree. The avg. pick-up rate is 3-5%.
Does that mean cold calling is dead? Should you ditch the phone for email or social?
The short answer is “no.”
Orum’s recent study found the following:
✅ The C-Suite is more likely to pick up than VPs
✅ The C-Suite is also more likely than VPs/Directors to book a meeting
✅ VPs are the toughest to land meetings with
We’ll break down:
The best cold call openers
The best way to appeal to senior stakeholders
How the best reps achieve 80%+ show rates
And much, much more.
In this webinar, we’ll uncover how the most successful sales teams on the planet are using phones to fill their pipelines with qualified opportunities.
Data for this report was generated exclusively from the 20M+ cold calls completed using Orum monthly.