October 08, 2025 | 7:00 PM

Lee's Lessons Masterclass: The Secret to Skyrocketing Win Rates

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Mastering the First Meeting to Win More Deals at the Prices You Want

Frustrated with your win rate? Most salespeople and executives think they have a closing issue, that the problem resides at the deal finish line. Rarely is that the case. Closing is a symptom of the deal conversion issue. Where does the actual issue reside? In the handling of the first meeting, the opening of the deal.

The first meeting is the deal foundation. If it’s weak, the deal is weak…the deal stalls out, price becomes the center point of decision-making, and closing rates tank.

Get the first meeting right, and win rates skyrocket!

Join us on October 8 at 12 pm ET as Lee Salz, bestselling author of the new, bestselling book The First Meeting Differentiator, for a masterclass, on first meeting best practices.

During this masterclass, he will share:

  • Why discovery meetings must go away and the interactions you should aspire to have

  • How to build a repeatable first meeting strategy that energizes your deal and positions you to win deals at the prices you want

  • The critical sales tool every salesperson needs to qualify deals

  • How to engage emotions that motivate buyers to take action

  • The three types of questions that comprise an effective first meeting

  • PAIN… you found it, but you didn’t get the deal. Why?

  • The common mistake salespeople make when asking questions

  • Why you should stop talking about features and benefits, and what you should do instead

  • A specialized technique that keeps your deals moving forward

  • The only way a great first meeting should end

  • A super-effective post-discovery technique that 99.999% of salespeople miss

And much, much more! This masterclass is perfect for sales leaders and their teams to attend together.