The sales profession is chock-full of myths that create sales success limitations. You’re likely familiar with many of these, and Lee Salz will debunk them during his latest masterclass.
Lee is a widely acclaimed sales contrarian and bestselling author of Sales Differentiation, Sell Different!, and the hot new sales book The First Meeting Differentiator.
Join his masterclass on September 4 at 12 pm ET where he will dismantle common sales misconceptions and equip you with real-world, actionable strategies and techniques. He’ll dive into common sales fallacies and unveil the myths that hurt sales performance.
During this program, he’ll share why:
There’s no such thing as a great salesperson — and Lee can prove it!
Clinging to the outdated expression “You’re only as good as your last sale” is a performance-limiting belief
The negative consequences of believing sales is nothing but a numbers game
Salespeople prospect too much — yes, you read that statement correctly!
There’s only one time when you will ever get a return call from a voicemail message, but is leaving these messages a waste of time?
Telling prospects about your experience fails to differentiate you — and what truly sets you apart
Salespeople don’t get as many referrals as they want and should
Differentiation isn’t just a marketing responsibility — salespeople play an essential role, too
Discovery meetings need to go away — and what they should be replaced with
Two words salespeople commonly use turn buyers off — and what they should be replaced with
Salespeople shouldn’t use the word “help” with prospects except in one circumstance
Finding prospect pain doesn’t mean a deal is likely
Salespeople have low proposal win rates, and how they can immediately increase it
Overcoming objections is the wrong approach to navigating deal obstacles
And much, much more! Be prepared to laugh while you learn with Lee. This is a great program to invite your sales team to participate with you.