Webinar

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The AI revolution isn't coming—it's here. But here's the real challenge: most marketers are stuck between two extremes—either avoiding AI entirely and falling behind, or letting AI drive everything and losing the strategic narrative that earns executive trust.

There's a better way: the Human + AI partnership. AI is your speed boost. You own the narrative. Both can—and must—work together.

Join ZoomInfo and Pam Didner on November 20 at 1 pm ET to explore the intersection of AI innovation and data intelligence. Learn how to cut through the AI hype with actionable frameworks to implement, scale, and optimize AI-driven marketing initiatives that deliver measurable ROI—fueled by quality data and guided by human judgment executives trust.

You'll learn:

  • AI-led vs. Human-led approaches to accelerate your marketing while maintaining strategic control and executive trust

  • The 3-Act Marketing Plan that directly connects marketing spend to sales results

  • Learn how to ensure your AI initiatives are fueled by the right data intelligence, and why this determines whether your AI efforts succeed or fail

  • Use AI insights to improve decision-making, enhance customer experiences, and build marketing strategies that executives approve and sales teams trust

Who Should Attend: Marketing leaders, demand generation managers, marketing ops professionals, CMOs, and anyone responsible for driving marketing performance, innovation, and securing executive buy-in in the AI era.