What is Sales Force Automation?
Sales force automation (SFA) is hardly a new phrase in the B2B space. However, it’s slowly becoming more well known and important—if not vital—part of every sales process.
Put simply, the main function of SFA is to distribute data throughout the sales pipeline via automated software. By using SFA, sales professionals can create a streamlined process so they can focus on what they do best: selling!
…And since sales reps spend over 50% of their time on non-selling related tasks, SFA is an added benefit for enhancing their productivity.
Because sales demand ongoing efficiency, proper SFA implementation requires a number of well-thought-out components, B2B processes, and data-driven tools. When implemented correctly, the numbers speak for themselves.
To learn more, dive into our latest eBook to learn how SFA can benefit your team, including:
- Learning the ins and outs of SFA—from implementation and beyond
- Gaining insight into the vital components of a successful SFA model for sales and marketing teams
- Expanding your current SFA process and improving them with the latest data-driven tips