Marketing Resources

Whether your marketing department is a startup or well-established, you should routinely assess the key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, you need to decide where to start.

Join ZoomInfo’s Director of Demand Gen, Michelle Blondin, and SVP of Marketing at Act-On, Jeff Day as they discuss the essential techniques and best practices for nurturing leads to win hearts and convert buyers.

Join us live to get the building blocks that will help you incorporate account-based experiences in an informed way.

Join us for a discussion with Jesse Miller, Product Manager, MarketingOS at ZoomInfo. In addition to traditional KPIs, they’ll delve into metrics to assess and align your advertising campaign with your sales pipeline.

Join us to learn about the benefits of an account-based experience strategy, how to measure success, and scale your account-based tactics.

Infusing your ABM strategy with intent data brings precision targeting, better team alignment, and increased ROI.

Whether your marketing department is a startup or well-established, you should routinely assess the key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, you need to decide where to start.

Discover time-saving, profit-boosting solutions and the actionable tactics you need to successfully leverage them — all without leaving your desk.

Join ZoomInfo’s Director of Demand Gen, Michelle Blondin, and SVP of Marketing at Act-On, Jeff Day as they discuss the essential techniques and best practices for nurturing leads to win hearts and convert buyers.

Join us live to get the building blocks that will help you incorporate account-based experiences in an informed way.

Join us for a discussion with Jesse Miller, Product Manager, MarketingOS at ZoomInfo. In addition to traditional KPIs, they’ll delve into metrics to assess and align your advertising campaign with your sales pipeline.

Join ZoomInfo ABM experts Lauren McHugh, Senior Manager of Product Marketing, and Kaitlin Sanders, Senior Delivery Program Manager to learn how to position your ABM strategy to increase pipeline using ZoomInfo’s intent data.

Forrester Research has recognized ZoomInfo as a Leader in The Forrester Wave™: Marketing And Sales Data Providers for B2B, Q1 2024!  Well-executed go-to-market strategies create better customer journeys, more efficient marketing campaigns, optimize sales performance, and enhance customer retention. GTM strategies function best when supported by generative AI running on high-quality data. Join us on […]

In 2024, cold calling isn’t going anywhere. Instead, it’s getting a little less cold by improving the experience for prospects using actionable intelligence from intent data and buying signals, increasing conversion rates, and saving time for sales teams. Join us May 1 at 12pm ET for a webinar featuring Allyson Havener, SVP, Marketing and Community […]

Don’t miss your chance to be at the forefront of ZoomInfo Copilot! Register now to learn more.

This 15 Minutes to Sales Mastery episode is hosted by a ZoomInfo expert and designed to equip you with the skills to navigate and conquer objections seamlessly. Dive into practical strategies to turn objections into opportunities, ensuring a smoother sales process. You will learn:  This session will empower you to handle objections with confidence, fostering […]

Read about technology trends and dive into rich survey data from over 250 respondents in sectors such as finance, software, and consulting.

Join Anthony Iannarino, expert sales coach and best-selling author to get practical tips that your sales team can use in their conversations to increase deal success.