Marketing Resources

Enjoy ZoomInfo’s library of free marketing resources for B2B professionals. Browse data-driven research, ebooks, infographics, and more.

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Demand Generation

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  • Intent-Driven ABM: Harnessing a Dynamic Duo for Laser-Targeted Marketing

    Intent-Driven ABM: Harnessing a Dynamic Duo for Laser-Targeted Marketing

    imageWebinar

    July 19 | 12:00PM ET – Join us as we delve into the world of combining ABM with intent data. During this session, you’ll learn how to take insights from intent data and apply them to your ongoing ABM campaigns to drive personalized, account-centric marketing strategies.

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  • The Art and Science of Sales Enablement: Tips and Tactics from ZoomInfo

    The Art and Science of Sales Enablement: Tips and Tactics from ZoomInfo

    imageWebinar

    July 12 | 1:00PM ET – We rounded up a killer expert to talk about the future of sales enablement. Join Hang Black, VP of Revenue Enablement at ZoomInfo, to learn how the sales enablement landscape has changed dramatically in the last 2-3 years.

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  • SaaSGrowth2023

    SaaSGrowth2023

    imageWebinar

    July 5 | 8:00AM BST – Connecting you remotely with the best homegrown and international sales thought leaders in our fully-virtual conference for 2023. We will have an inspirational lineup of authors, CEO’s, and world-class sales leaders to hear from. Come for the day, one session or sign up for recordings – your choice!

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  • ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

    ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

    imageWebinar

    June 21 | 2:00PM ET – Join Hussam AlMukhtar, ZoomInfo, and Maria Velasquez, NetSPI, as they outline the crawl-walk-run phases of ABM implementation and share real-world insights on the “crawl” phase of their ABM journey.

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  • Mastering ABM and Display Ads: Strategies and Campaigns for Marketing-Led Growth

    Mastering ABM and Display Ads: Strategies and Campaigns for Marketing-Led Growth

    imageWebinar

    June 9 | 11:30AM ET – Join ZoomInfo’s senior demand generation manager, Colin Chang, to explore the latest ABM and display advertising strategies and platforms—such as TikTok—that are accelerating Marketing-led growth.

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  • The Big Book of Modern Marketing Plays

    The Big Book of Modern Marketing Plays

    imageeBook

    These 15 GTM plays will show you how to tailor specific, data-driven campaigns to connect with your target accounts and wow your prospective buyers.

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Lead Generation

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  • Driving Revenue with ABM: Precision, Alignment, and Automation

    Driving Revenue with ABM: Precision, Alignment, and Automation

    imageWebinar

    Learn how to raise your average deal sizes, align your entire revenue organization at every stage, and power up hyper-targeted cross-channel campaigns.

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  • Steal ZoomInfo’s Winning Cold Call Formula

    Steal ZoomInfo’s Winning Cold Call Formula

    imageWebinar

    ZoomInfo’s record for meetings set in a single day from a rep through cold calling is 27. In this workshop, we’re pulling back the curtain on their winning cold call formula.

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  • Marketing Operations Efficiency: The Essential Checklist

    Marketing Operations Efficiency: The Essential Checklist

    imageeBook

    Working at a hyper-growth company? Here’s how to improve your B2B marketing operations.

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  • AI-Powered ABM/ABX Marketing: Optimization and Cautions

    AI-Powered ABM/ABX Marketing: Optimization and Cautions

    imageWebinar

    A panel discussion among leading B2B ABM & tech marketing leaders regarding the sudden arrival of ChatGPT and other AI-powered marketing tools.

    Read More
  • Intent-Driven ABM: Harnessing a Dynamic Duo for Laser-Targeted Marketing

    Intent-Driven ABM: Harnessing a Dynamic Duo for Laser-Targeted Marketing

    imageWebinar

    July 19 | 12:00PM ET – Join us as we delve into the world of combining ABM with intent data. During this session, you’ll learn how to take insights from intent data and apply them to your ongoing ABM campaigns to drive personalized, account-centric marketing strategies.

    Read More
  • SaaSGrowth2023

    SaaSGrowth2023

    imageWebinar

    July 5 | 8:00AM BST – Connecting you remotely with the best homegrown and international sales thought leaders in our fully-virtual conference for 2023. We will have an inspirational lineup of authors, CEO’s, and world-class sales leaders to hear from. Come for the day, one session or sign up for recordings – your choice!

    Read More

Go-To-Market

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  • Empowering GTM Growth Through Data-as-a-Service on Modern Platforms

    Empowering GTM Growth Through Data-as-a-Service on Modern Platforms

    imageWebinar

    Join experts from Databricks and ZoomInfo on this TDWI webinar to learn more about data-as-a-service, data marketplaces, data sharing, and how cloud data lakehouses can support this paradigm.

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  • Maximizing Customer-360 Insights for Competitive Advantage

    Maximizing Customer-360 Insights for Competitive Advantage

    imageWebinar

    Join this TDWI Webinar to learn how to use customer data to fuel your AI initiatives and unleash powerful insights for customer-facing operations.

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  • Crushing Quota: Effective Outbound Strategies to Build Efficient Sales

    Crushing Quota: Effective Outbound Strategies to Build Efficient Sales

    imageWebinar

    Join us to learn how to avoid missed quotas by producing effective, scalable, and repeatable outbound sequences that meet capacity and keep sales teams productive.

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  • Lee’s Onboarding Masterclass: Get Your New Salespeople up to Speed…Fast!

    Lee’s Onboarding Masterclass: Get Your New Salespeople up to Speed…Fast!

    imageWebinar

    On-Demand – Sales management strategist, Lee Salz, will teach you how to create sales onboarding that reduces ramp-up time, increases retention, and skyrockets seller performance.

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  • 3 Sizzling Ways to Warm Up Cold Calls

    3 Sizzling Ways to Warm Up Cold Calls

    Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction. Dig into this eBook to find out how to make cold calling a thing of […]

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  • AI-Powered ABM/ABX Marketing: Optimization and Cautions

    AI-Powered ABM/ABX Marketing: Optimization and Cautions

    imageWebinar

    A panel discussion among leading B2B ABM & tech marketing leaders regarding the sudden arrival of ChatGPT and other AI-powered marketing tools.

    Read More

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