Marketing Resources

By now, most of us know that the power of AI cannot be ignored. But most are not fully aware of all the ways it can be used to supercharge our marketing efforts. In this show, ZoomInfo’s Meghan Barr and Copy.ai’s Nathan Thompson share how, given the right data, you can mobilize the incredible tool […]

Intentionality matters in digital marketing. You need to know exactly who you’re targeting, why, and what content will resonate with them.  Join ZoomInfo’s AMA Digital Marketing Virtual Conference session Mastering Digital Marketing: Building a Winning Paid Media Strategy on December 4 at 12pm ET.  Natalia Ekisheva, head of paid media at ZoomInfo, will discuss how […]

Struggling to reach executives? On October 23rd at 1 PM ET, join sales expert Lee Salz for a masterclass packed with strategies to help you get in the door, engage prospects, and close more deals with the C-Suite.

Leads are often burned by a company’s broken promises. However, something about your brand feels different. Your products solve their problems, so they make a move, hoping it’s a product match made in heaven for their team. But sometimes, it’s not happily ever after. The average pipeline conversion rate in 2023 for B2B companies was […]

Join Lee Salz for a virtual workshop on engaging buyer emotions to boost sales. He’ll share his Empathetic Expertise™ methodology and practical sales strategies.

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Join us on Wednesday, September 11, for a webinar with Rachael Foster, Director of Account-Based Experience at […]

Join Lee Salz in his upcoming Masterclass while he shares tips to differentiate your sales approach to win more deals.

Join renowned sales expert Jeb Blount and ZoomInfo’s Will Frattini as they reveal the four key levels of sales intelligence, detail critical selling skill sets, and share strategies for elevating underperforming reps.

Learn to leverage strong data and go-to-market tools to unlock five new stages of ABX.

Join Lee Salz for a virtual workshop on engaging buyer emotions to boost sales. He’ll share his Empathetic Expertise™ methodology and practical sales strategies.

Whether your marketing department is a startup or well-established, you should routinely assess the key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, you need to decide where to start.

Join ZoomInfo sales and marketing leaders as they discuss practical ways to combine AI with high-quality data for better sleuthing and results. They’ll share actionable use cases that will crack the code for elusive buyers with buying signals and AI.

ZoomInfo experts will break down how AI is transforming RevOps and guiding smarter tech stack decisions. Learn actionable steps for integrating AI into your operations and stay ahead of the curve.

Join ZoomInfo go-to-market experts, Amy Humphrey and Maura Cantoni as they share account-based marketing strategies for improved results from high-value accounts.

Forrester Research has recognized ZoomInfo as a Leader in The Forrester Wave™: Marketing And Sales Data Providers for B2B, Q1 2024!  Well-executed go-to-market strategies create better customer journeys, more efficient marketing campaigns, optimize sales performance, and enhance customer retention. GTM strategies function best when supported by generative AI running on high-quality data. Join us on […]

There are three very hard truths about cold email right now: 1) The avg. cold email reply rate is ~1% (ZoomInfo)2) Prospects spend only 10.4 seconds reading emails they open (Statista)3) 162 billion spam emails are sent daily The other companies in your category are not your direct competitors. You’re competing with all the solicitations, […]

Marketers are using signal-based strategies to identify new customers. Signals and data are one of a company’s most valuable assets. They provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. AI then analyzes these signals and suggests the next best actions to take, and when to act. By using signals […]

In this webinar, expert sales coach and best-selling author Anthony Iannarino will teach you how to use sales KPIs to set goals, drive performance, and align your team with broader business objectives.