Marketing Resources

Join Lee Salz for a virtual workshop on engaging buyer emotions to boost sales. He’ll share his Empathetic Expertise™ methodology and practical sales strategies.

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Join us on Wednesday, September 11, for a webinar with Rachael Foster, Director of Account-Based Experience at […]

Where are the B2B buyers and how do we find them? Organizations are quickly realizing that running AI with poor data can create unintended mysteries. To successfully use AI to find elusive buyers, you need to go beyond messy CRM data and run your AI with clean, accurate data. This can pull everyone together into […]

Whether your marketing department is a startup or well-established, you should routinely assess the key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, you need to decide where to start.

Join ZoomInfo sales and marketing leaders as they discuss practical ways to combine AI with high-quality data for better sleuthing and results. They’ll share actionable use cases that will crack the code for elusive buyers with buying signals and AI.

Leads are often burned by a company’s broken promises. However, something about your brand feels different. Your products solve their problems, so they make a move, hoping it’s a product match made in heaven for their team. But sometimes, it’s not happily ever after. The average pipeline conversion rate in 2023 for B2B companies was […]

Learn to leverage strong data and go-to-market tools to unlock five new stages of ABX.

Join Lee Salz for a virtual workshop on engaging buyer emotions to boost sales. He’ll share his Empathetic Expertise™ methodology and practical sales strategies.

Whether your marketing department is a startup or well-established, you should routinely assess the key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, you need to decide where to start.

Join ZoomInfo sales and marketing leaders as they discuss practical ways to combine AI with high-quality data for better sleuthing and results. They’ll share actionable use cases that will crack the code for elusive buyers with buying signals and AI.

Join Rachael Foster, Director of Account-Based Experience, and Dan Dolph, Manager of Account-Based Experience, to discover not just what ABM requires from your team but also how to maintain your program for ongoing customer relationships that build long-term success.

Join ZoomInfo’s Kaitlin Sanders, an ABX expert and GTM strategist, to shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns.

Forrester Research has recognized ZoomInfo as a Leader in The Forrester Wave™: Marketing And Sales Data Providers for B2B, Q1 & Q2 2024! Well-executed, go-to-market strategies create better customer journeys, more efficient marketing campaigns, optimized sales performance, and greater customer retention. GTM strategies function best when they’re supported by accurate intent data and actionable signals. […]

Join industry leaders for practical tips on territory planning for 2025 and revenue growth by defining ideal territories, evaluating your TAM, and ensuring data quality.

They’ll discuss the core problems with sales productivity and how AI fits into a seller’s daily routine — and gives them a significant competitive advantage.

Join us for a 30MPC webinar featuring ZoomInfo’s Steven Bryerton. Learn how to end sales calls effectively, maintain deal momentum, and build trust with prospects.

Where are the B2B buyers and how do we find them? Organizations are quickly realizing that running AI with poor data can create unintended mysteries. To successfully use AI to find elusive buyers, you need to go beyond messy CRM data and run your AI with clean, accurate data. This can pull everyone together into […]

Join ZoomInfo sales and marketing leaders as they discuss practical ways to combine AI with high-quality data for better sleuthing and results. They’ll share actionable use cases that will crack the code for elusive buyers with buying signals and AI.