How Does Data Quality Influence Your Campaigns?
Account-based marketing, or ABM, is a winning strategy in terms of capturing the attention of specific prospects. Though any ABM approach requires constant collaboration between the sales and marketing teams, there’s also plenty of room to customize a strategy that works for your company.
No matter which approach you take, one constant remains: Good data.
The difference between a poor ABM strategy and a winning one is the trustworthiness of your account and contact data. In fact, your company’s success depends on the quality of the data you have access to. Accurate data allows you to personalize outreach and drive sales and marketing initiatives to a greater degree than you would be able to otherwise.
That’s why companies trust ZoomInfo as a single source of truth for contact and account data.
Interested in learning more?
Here are a few must-know topics covered in this eBook:
- Data-driven approach to account selection
- Understanding the importance of contact data
- Best practices for managing contact and account data