What’s keeping your database from thriving?
Just like human beings require certain conditions to live their best lives, so does your sales and marketing database. The antithesis to database health? Bad data.
Bad data, defined as outdated, misleading, or duplicate data, can—and will—negatively impact your business initiatives. Inaccurate data affects the bottom line of 88% of U.S. businesses per year, costing them more than $611 billion.
Fortunately, there are ways to achieve (and maintain) database health. A series of good habits around data input, management, and sourcing are the first steps to success. As with human health, it requires a consistent, purposeful effort to stay healthy, and the habits you set up now will pay dividends in the future. If you’re wondering where to start, you’ve come to the right place.
Learn more about our top four habits to achieve database health.
This infographic will show you how the importance of:
- Practicing good data hygiene
- Controlling data inputs
- Considering data sources and providers