The Data‑Driven Sales Development Rep

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Go-to-Market Best Practices Series: Volume 2

ZoomInfo is known worldwide as the leading provider of go-to-market intelligence solutions that enable businesses to identify, engage, and close ideal buyers. ZoomInfo also puts that same technology to the test every day, using it to fuel a world-class sales strategy that drives their own significant growth and profitability.

This paper focuses on ZoomInfo’s sales development representative motion and describes in detail the best practices optimizing it. By providing this information, ZoomInfo aims to inspire others to maximize the effectiveness of their sales efforts and better serve their customers.