G2: Marketing Account Intelligence Software

Find your perfect leads by using the right marketing intelligence software

Marketing account intelligence software helps pinpoint decision-makers and stakeholders—the people who matter when a deal closes. It matches information from your ideal customer profile (ICP) with the software’s database based on firmographic, technographic, and demographic data. 

High-value prospecting requires a solution that includes:

• Real-time buying signals

• A scoring system

• Similar account suggestions

• Integrations with other software

Not all marketing account intelligence software is the same—just like your target accounts. It optimizes your account-based marketing (ABM) strategy by reducing time spent on prospecting, especially those with lower conversion rates. The more incisive the data is from a marketing intelligence solution, the more time a sales team has for valuable conversation.  

How do you choose marketing account intelligence software today?

The Grid® Report for Marketing Account Intelligence ranks marketing intelligence software based on actual analysis from the very sales and marketing leaders who rely on the solutions to achieve lead generation goals. Learn about the following: 

• Key features and functionality 

• Ease-of use and customer support

• Coverage and depth of vendor data