How to Build a Trusted Data Foundation to Power Your CRM

Your guide to understanding—and fixing—bad CRM data.

It’s architecture 101: You can’t build a sturdy house without first laying a solid foundation. The same rules apply to the metaphorical house of B2B businesses—you can’t build a healthy CRM without sourcing high-quality data.

And yet, so many companies overlook this crucial step. According to DataFox, critical CRM systems operate with 30 to 50 percent bad data. The longer a business operates on bad data, the quicker their ‘house’ deteriorates. High-quality data requires time, effort, and maintenance, but the reward is alignment across teams and departments, increased efficiency, and more closed-won opportunities.

Download ZoomInfo’s eBook to learn how to build a trusted data foundation to power your CRM, including:

• The impact of bad data on marketing and sales performance

• Four types of bad data

• Actionable steps to maintain a healthy CRM database