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10 Ways to Supercharge Your ABM Strategy With Real‑Time Intent
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Marketing
ABM platform that is truly actionable
ZoomInfo Marketing is an ABM platform that stacks real-time buyer signals to trigger automated, multi-channel execution and capture high-intent demand.
Trusted by 35,000+ fast-growing companies worldwide
4.4/5 180 G2 Reviews
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"I was able to directly connect VP Tech using ZoomInfo which helped me grab a wholesome deal covering 43 percent of my QRF."
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"Using ZoomInfo, I was able to get in touch with a new CIO, and start a sales process. I would not have known this without ZoomInfo. The way they have updates on companies and industries really helped me to be educated when speaking with new prospects"
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״ZoomInfo allows me to find out more useful information about a wider range of companies that other tools do not have, such as company revenue and industry. This gives me wider account visibility, and my pipeline has grown 4x because of it.״
Case study
"I’m really excited about the power of generative AI in general, and working with Copilot is a no-brainer because ZoomInfo is one of the key platforms in our tech stack."
ABM breaks when you are always one step behind
Most platforms give you nice dashboards or targeting options. But that doesn’t help if you do not know when buyers are ready to engage.
Buyer research
Prospects are comparing competitors and researching solutions, but marketing does not know who is in market or when interest peaks.
High-intent page visits
Multiple stakeholders visit pricing pages and case studies, yet these moments pass without triggering action from your team.
Growth signals
Budgets mentioned on earnings calls and hiring activity signal expansion, but by the time marketing reacts, the opportunity is already moving.
Built for marketers who need impact, not more tools
Capture buying signals and act on them instantly across every channel
Real time signal engine
All market and account signals flow into your plays instantly.
AI powered orchestration
AI selects the right action and launches multi-channel campaigns automatically: display ads via ZoomInfo's DSP, adaptive email sequences, prioritized SDR routing, LinkedIn and Meta activation, and Connected TV placements. No manual list building or channel juggling. Just timely execution from one system.
Contact level identification
Not just that a company visited your site - know who from that company and what they viewed, then trigger personalized outreach across every channel instantly.
Closed loop intelligence
Your system gets smarter as plays run, improving targeting and conversion over time. See which channels drive pipeline, which creative converts, and which plays deliver ROI.
From signal to pipeline in three steps
AI signal stacking
AI connects signals across accounts and contacts to identify moments of buyer readiness.
Intelligent orchestration
GTM Studio routes accounts, launches campaigns, and triggers rep actions in real time across every channel.
Automatic execution
When a signal fires, the play starts. Your programmatic ads launch across the open web. No manual list building. No waiting for weekly reports. No delays.
Trusted by Marketing Teams That Deliver Results
From building high-fit audiences to launching personalized campaigns and proving ROI, ZoomInfo Marketing gives teams predictive AI, data, and tools to drive real growth. That’s why modern marketers rely on us to power smarter, faster execution.
With ZoomInfo’s data, we identified best-fit prospects, personalized our outreach, and closed deals faster, boosting conversion rates by 20% and revenue by 30%.
Account Executive
We achieved a 61% increase in opportunities by using ZoomInfo Marketing to better target paid campaigns and align with our sellers.
Maria Velasquez
Director of Demand Generation
With ZoomInfo’s intent data, we target more companies and close deals 40% faster by crafting more relevant outreach.
Area VP
Since running ads with ZoomInfo Marketing, our strategy is far more effective, CTR has increased by 900%
Joe Charron
Director of Global Marketing
Join the GTM platform trusted by over 250 million users
See ZoomInfo Marketing in action
Discover how ZoomInfo empowers revenue teams to grow faster at scale
Core Features
Only ZoomInfo combines advanced and essential insights about your target market with AI-powered solutions that help you surface, engage and convert sales-ready leads.
Cross-Channel Advertising
Deploy targeted display and social ad campaigns to reach specific audiences based on 300-plus company attributes and buying signals.
Learn more about Ad Targeting
Buyer Intent & Signals
Leverage Real-time intent data and signals to target the right accounts, at the right time, to engage faster and win more deals.
Learn more about Buyer Intent
Website Chat
Combine real-time conversations with enriched data to qualify leads instantly, route them to the right rep, and accelerate pipeline, 24/7.
Learn more about Website Chat
Web Form Enrichment
Turn partial form fills into opportunities by enriching incomplete submissions with verified data, maximizing lead capture, accelerating follow-up, and fueling pipeline growth without adding friction.
Learn more about Web Form Enrichment
Advanced Audience Targeting
Build precision audiences using hundreds of company insights including firmographic, technographic, intent, and engagement data to launch smarter campaigns that drive real results.
Learn more about Audience Targeting
Site Visitor Identification
Turn anonymous traffic into real pipeline by identifying the companies visiting your site and uncovering high-intent accounts your sales team can act on.
Learn about companies visiting your websiteCase studies
Here are just a few ways 35,000+ customers use ZoomInfo to grow conversions and accelerate ROI from marketing.
Data, Insights, Alignment: How Smartsheet Maximizes Win RatesLearn more about Buyer Intent
“We achieved a 40%+ increase in form fills on every multi-field form where we added FormComplete. Our highest-volume demo form resulted in an 84% increase in MQLs sent to sales, a 26% increase in opportunity rate, and a 59% increase in win rate.”
How Impartner’s ABM team Drove 12% Pipeline Growth with ZoomInfo Marketing
“We’ve seen a 12% increase in pipeline generation quarter over quarter, just from putting these new campaign strategies in place - because our audiences are seeing a consistent message.”
How LINAK Found Immediate ROI with ZoomInfo
“Before we had ZoomInfo, sales and marketing worked pretty separately when it came to market research or finding target accounts. Now, we collaborate closely, building lists together and sharing insights in one place.”
FAQs
What is ZoomInfo Marketing?
ZoomInfo Marketing is a modern go-to-market ABM platform that brings together
best-in-class intelligence with comprehensive data management and workflow optimization to
drive high converting marketing programs at scale.
Who are the core users for a platform like ZoomInfo Marketing?
ZoomInfo Marketing was built for B2B businesses whose marketing teams have a direct impact on
revenue and growth. Marketers with a focus on ABM, demand generation, inbound marketing/sales,
digital marketing and automation, growth marketing, campaign building, and more will greatly
benefit from ZoomInfo Marketing.
What audience data is available in Zoominfo Marketing?
ZoomInfo Marketing uses the same B2B audience data that powers the entire ZoomInfo platform. For each audience you create, you’ll get firmographic insights like employee count, revenue, location, and management levels — available at both the account and contact level.
Where can I deploy my audiences once they are built?
You can deploy your audiences through ZoomInfo Advertising, as well as to platforms like Meta, LinkedIn, and Google for retargeting.
What is Account Fit Score and how does it use predictive AI?
Account Fit Score is a predictive AI scoring model that will assign a score of Low (0-50), Moderate (50-85),or Great fit (86-100) to your accounts by identifying the best fit and similarity to your ideal customer profile based on CRM data advanced firmographics ,and predictive AI.
With AFS, uncover the data points, attributes, and technologies most likely to be found in your customer base and understand why a company was given a score, are customers using a certain technology? Is it a combination of size and industry in your ICP? so you can easily identify your next best prospect.
How is Account Fit Score calculated?
Account Fit Score is calculated when you connect your CRM upload a list of customers, or upload a list of companies that you would like to be customers to better learn the firmographic, technographic, and geographic patterns of the deals that are closed-won or patterns of companies you would like to have as customers if there is no CRM data. This predictive model can then be used to score the accounts in ZoomInfo’s database, identifying the best fit and similarity with a customer’s ideal customer profile.
What is ZoomInfo Intent?
ZoomInfo Intent prioritizes the intent topics being researched by accounts with a high propensity to become opportunities. This feature leverages AI-based models ZoomInfo’s Intent signal activity, and your first-party CRM data to effectively convert recommended intent signals into qualified signals tied to your business outcomes.
How does ZoomInfo Intent work?
We track Intent spikes for higher-than-usual research levels and business events may occur soon after that, such as an opportunity created.
Suppose your accounts are spiking on a topic more than intent spikes for random accounts in a prescribed lookback window preceding the opportunity being created. In that case, our AI will validate results and the dashboard module will suggest an intent topic with a certain level of propensity.
ZoomInfo vs. competitors: What’s the difference?
ZoomInfo stands out for its verified global data, real-time intent signals, and automation built to accelerate the sales cycle. While alternatives may offer regional data or basic enrichment, ZoomInfo delivers a complete go-to-market platform trusted by over 35,000 sales teams.
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