Spectrum Enterprise, a part of Charter Communications, is a national provider of scalable, fiber-based technology solutions serving many of America’s largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes Internet access, Ethernet access and networks, Voice and TV solutions extending to Managed IT solutions. Our industry-leading team of experts works closely with clients to achieve greater business success by providing these right-fit solutions designed to meet their evolving needs. Their headquarters are in Stamford, Connecticut and they have over 10,000 employees.
Mergers and acquisitions have become a popular growth strategy for companies looking to expand into new markets or territories and extend customer lifetime value by expanding their footprint to more seats, additional departments, or more products and services.
Five years ago Spectrum acquired Charter, Time Warner, and Bright House Networks, and with those mergers came new product offerings. Spectrum wanted to hit the ground running fast with a new strategy in hopes to increase revenue and customer lifetime value by expanding their product footprint across their customer base.
With all these new product lines, sales groups, territories, databases, and data structures came operational complexities and challenges that hindered immediate growth. Fortunately, CRM Marketing Manager Matt Kromer was able to quickly overcome these challenges with ZoomInfo’s data orchestration tool, Route—formerly known as Ringlead, to accelerate the time-to-value of Spectrum’s M&A strategy.