In its most recent comparison report, the G2 Grid for Sales Intelligence software, popular reviews site, G2, ranked ZoomInfo in its highest category of “Leader” across all segments (Small business, Mid-market, Enterprise, etc.).
According to G2, the methodology “scores products and vendors based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.”
To qualify for inclusion in the Sales Intelligence category, a solution must:
- Provide information and insights about prospects, which can be combined with business data generated by companies
- Include functionality to perform activities to search company lists, identify potential customers based on custom criteria, and use contact information to approach them
- Integrate with sales and marketing software, as well as analytics, business intelligence, or data management solutions
