ZoomInfo offers the most accurate and actionable B2B contact data available in the market today.

Whether you’re prospecting for your next customer or targeting a critical decision-maker, our advanced search functionality makes it easy to identify and connect with your ideal buyers.

By saving your top searches, you will automatically receive an alert any time a new contact or company meets your criteria — ensuring you never miss an opportunity to connect with a potential customer. When you’re ready for your next outreach, ZoomInfo uses AI to analyze your previous searches to recommend similar contacts and accounts to contact.

With ZoomInfo, our sales reps can access what they need quickly and easily and have confidence in the data they are using – increasing effectiveness and productivity across both marketing and sales departments.

John Dering
John Dering Senior Director of ABM Technology and Strategy at DemandBase Read Case Study

Enrich Your Data

Schedule and automate the enrichment of your data within your own CRM or MAP. With ZoomInfo Enrich, you can infuse your database with ZoomInfo’s information on team size, funding, technology use, and hundreds of other data points. You can easily build out territories, score leads, prioritize follow up, and so much more.

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Improve your productivity by integrating our comprehensive data and innovative technology with your existing tools.

Frequently Asked Questions about using ZoomInfo for Sales

  • How does ZoomInfo compare to other sales prospecting tools?

    In its most recent comparison report, the G2 Grid for Sales Intelligence software, popular reviews site, G2, ranked ZoomInfo in its highest category of “Leader” across all segments (Small business, Mid-market, Enterprise, etc.).

    According to G2, the methodology “scores products and vendors based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.”

    To qualify for inclusion in the Sales Intelligence category, a solution must:

    • Provide information and insights about prospects, which can be combined with business data generated by companies
    • Include functionality to perform activities to search company lists, identify potential customers based on custom criteria, and use contact information to approach them
    • Integrate with sales and marketing software, as well as analytics, business intelligence, or data management solutions
  • What type of contact and company data does ZoomInfo provide customers?

    ZoomInfo provides customers access to millions of professional and company profiles. This comprehensive database is cross-referenced to return over 300 unique data points, ranging from standard firmographic and demographic details to advanced insights. The end result is a targeted universe of accounts based on deep understanding of business characteristics and dependencies, including but not limited to:

    Prospecting information

    • Verified contact data
    • Job function
    • Management level
    • Industry
    • Revenue

    General business attributes

    • Insurance plans & benefits
    • Fiscal year end
    • Key financials
    • Company accolades

    Operational business attributes

    • Specific department sizes
    • Org charts
    • Office locations
    • Total number of locations
    • Logistics intelligence (Outsourced call centers, number of warehouses, etc)
    • Technographics

    Business model attributes

    • Business type (VAR/Channel, Franchise, etc.)
    • Product/Service delivery:
      • Distributor
      • SaaS
      • eCommerce
      • Mobile application
      • Managed service provider
  • Does ZoomInfo support sales prospecting?

    ZoomInfo’s comprehensive platform uses best-in-class B2B company and contact data to enable go-to-market success.

    • Sales leaders use ZoomInfo to identify high-value accounts within targeted markets.
    • Sales professionals use ZoomInfo to execute efficient and effective prospecting tactics.
    • Sales operations use ZoomInfo to enable data-driven workflows between common sales applications, such as Customer Relationship Management software (CRM), Sales Automation software, and more.

    Learn how Atlatl Software improved sales prospecting conversion rates by over 400%

    Read Case Study

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