ZoomInfo Sales ‑ B2B sales prospecting software
Maximize productivity, accelerate pipeline, and reach a revenue potential you didn’t know was possible with ZoomInfo Sales.
4.5/5 8979 G2 Reviews
Ranked #1 in 139 G2 Reports
Accurate contact and company data
Build an account universe based on your ideal customer profiles and reach decision-makers using the largest B2B contact database with over 70M direct dial phone numbers and more than 174M verified email addresses.
Create more conversations that convert customers
Evaluate interactions across communication channels, including sales calls, emails, and website traffic.
Make every interaction count
Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line.
See ZoomInfo Sales in action
Discover how ZoomInfo empowers revenue teams to grow faster at scale
CORE FEATURES
Define markets and discover buyers
Reach your next best customer with AI-driven insights, buying signals, and automated engagement.
Contact and company data
Reach decision-makers via our B2B contact database with over 70M phone numbers and 174M-plus verified email addresses.
Learn more about Contact & Company Search
Buyer intent
Identify prospects at the beginning of the buyer’s journey by tracking companies researching solutions like yours.
Learn more about Buyer Intent
Website visitor tracking
Discover and connect with decision-makers from companies exploring your business website.
Learn more about WebSights
Conversation intelligence
Analyze customer interactions, understand why a deal is won or lost, and forecast sales with confidence.
Learn more about Chorus
Sales automation
Build and execute multi-touch sales cadences with our direct phone dialer and email tool.
Learn more about Engage
Workflows
Act fast on market signals, from buyer intent to tech installations, with automated outreach and sales activities.
Learn more about WorkflowsFOR REVENUE TEAMS
How revenue teams outperform competitors
For revenue leaders
View case studyIncrease your team’s productivity and growth. Save time prospecting and exponentially expand reach by providing more contacts with exceptional accuracy.
For account executives
View case studyDrive collaboration across sales and supporting organizations, resulting in improved customer experiences and retention.
For revenue operations
View case studyComprehensive sales intelligence solutions to maintain database hygiene, optimize processes, and streamline workflows so sales teams operate at peak performance.
“With ZoomInfo, we more than doubled our activity and our efficiency skyrocketed.
Since then, we’ve grown our pipeline over 90% per year.”
Innovating the future of sales
ZoomInfo Copilot delivers first-mover advantage. Sellers can engage faster knowing which accounts are ready to listen, with better messaging from interactive chat summaries and better connections with AI-scripted emails to achieve higher win rates.
Real world results
Learn how our customers use ZoomInfo Sales to find new opportunities, engage the right buyers at the right time, and collaborate across every customer interaction.
Intelligent prospecting
Leverage buyer intent signals, web activity, fit scoring, ZoomInfo’s Chrome extension, and other amazing features to precisely and quickly identify the most likely-to-buy prospects.
Engage the right buyers
Enrich lead data and create signal-driven workflows to automatically engage your customer, integrated with your customer engagement platform. Never miss a chance to act on a hot lead.
Customer adoption & growth
Make every interaction count by using AI to analyze customer calls, meetings, and emails. Drive collaboration across the customer experience to improve customer adoption, retention, and growth.
Is your GTM integrated?
Empower your teams to bring your GTM strategy to life with plug-and-play and customizable integrations that bring best-in-class B2B intelligence directly to your tech stack.
Case studies
Here are just a few ways 35,000+ customers use ZoomInfo to find, acquire, and grow customers.
Higher customer engagement and retention
“With Chorus by ZoomInfo, we know exactly why a customer purchased, what the use case is, and how that customer wants to be successful.”
Grew pipeline by over 50%
“We not only have access to decision-makers, but we’re armed with real-time buying signals that allow us to uncover and prioritize sales-ready prospects.”
14x increase in MQL to Opp rate
“There is really no other option out there, ZoomInfo is simply the best tool in the market. It has it all and does it all.”
Browse our packages
FAQs
What is B2B sales prospecting software?
Software that helps sales teams find, qualify, and contact potential B2B buyers using company data, contact data, and buying signals. ZoomInfo fits this use case by combining verified B2B data with real-time market and intent signals.
What does B2B sales prospecting software do?
It defines ideal customers, finds high-fit accounts, identifies decision-makers, and supports outreach using data instead of manual research. ZoomInfo supports this by unifying prospecting data, buyer intent, and execution workflows in one platform.
How good is the data quality?
Data quality depends on continuous verification and refresh of contact and company records.
ZoomInfo emphasizes data accuracy through large-scale verification, data enrichment, and real-time updates.
Can B2B sales prospecting software integrate with my CRM?
Yes. Most platforms integrate with CRMs to sync contacts, enrich records, and surface insights. ZoomInfo integrates directly with major CRMs to keep prospecting data aligned with sales workflows.
Is a flat fee better than a pay-per-credit pricing model?
Flat fee pricing offers predictable costs and unrestricted usage, while credit models limit volume. ZoomInfo uses platform-based access rather than per-credit constraints, supporting continuous prospecting.
What features are typically included in B2B sales prospecting software?
Core features include contact and company data, search filters, buyer intent, and workflow automation. ZoomInfo adds intent signals, website visitor data, conversation intelligence, and automated actions.
How long does it take to switch to a new prospecting platform?
ZoomInfo is designed for fast CRM integration and phased rollouts, supported by real customer implementations, to reduce transition time.