Streaming Intent

Discover prospects actively researching a solution like yours

ZoomInfo’s intent engine captures consumption patterns and buying signals across the web to help you target companies when they want to buy.

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Custom HTML Forms
Widgets
Web Applications
Marketing
Rich Data Notification
Site Management Javascript
Web Application Security
Telehealth
Databases
Custom HTML Forms
Widgets
Web Applications
Marketing
Rich Data Notification
Site Management Javascript
Web Application Security
Telehealth
Databases
  • 300K+
    Publisher Domains
  • 90%
    Accessible Devices
  • 1T+
    Keyword-to-device pairings/month
  • What if ZoomInfo does not have a topic?

    With Custom Intent, you can create a new topic or customize an existing one to get more targeted Intent Signals. You get to work with our Custom Intent team to define the keywords that make up a topic or modify an existing Intent topic. And your Intent topics and signals are private to you and your team.

  • What is buyer intent data?

    Buyer intent data shows which people or accounts are actively conducting online research about your solution. These signals are then sent to sales and marketing teams that alert them that high-fit accounts are potentially ready to make a purchasing decision. Buyer intent data can drastically improve conversion rates and overall sales.

  • How do you use intent data?

    Intent data helps sales and marketing teams in a variety of ways. Deciding how to use intent data comes down to many factors such as the timing of general outreach, intent information can empower ABM campaigns, personalized content, and targeted advertising because you can pinpoint what accounts are searching for, and when they’re searching for it.

  • How does ZoomInfo Intent work?

    We capture and analyze web traffic for product reviews, product comparisons, message boards, blogs, case studies, and general articles or news, not relying on cookies. We then determine whether consumption of that content is about a specific topic, using our natural language processor. We map this online activity at IP addresses to companies. When a company does an above-average amount of online research, we show an Intent Signal for the topics you’ve subscribed to for that company.

Start Selling to Companies When They Want to Buy

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