Reduce the number of form fields and increase the likelihood that visitors will provide their information. With the right data, grow revenue channels more effectively with improved insights into prospects and their companies.
Within the first month, we were able to see a positive improvement in conversion rates and I can largely attribute that to ZoomInfo. We actually saw a lift of 12% in our conversion rates which is substantial for our business and the impact that makes on our bottom line.
With ZoomInfo’s automatic lead enrichment supporting our inbound efforts, we’ve been able to reduce the number of fields on our web forms—and at the same time, we’re qualifying leads faster than ever. We have all the information we need up front, including fields like job titles and company size which are not included on our webforms.
Since bringing on ZoomInfo, our lead gen team has gained back 8 hours a week, time which was previously spent on manual and administrative tasks. At the end of the day, we wanted to make our lives easier – and let me tell you, ZoomInfo did the job.
With ZoomInfo, we more than doubled our activity; and our efficiency skyrocketed. Since then, we’ve grown our pipeline over 90% per year.
When we use ZoomInfo FormComplete internally, we’re able to win at 60% higher rate and gain $5k of average ACV.
When your incoming leads are matched on ZoomInfo’s data, your campaigns will be fueled with leads that are properly scored and segmented, ultimately leading to higher response rates and sufficient follow-up information for your sales team. Converting website visitors into opportunities just got a whole lot easier with ZoomInfo FormComplete.