Today’s marketers are expected to do it all, build brand, generate leads, and drive measurable revenue impact all the way to closed-won. That’s a big ask, especially when data is fragmented and teams are running in silos.
To truly influence the entire funnel, marketers need to go beyond traditional ABM and adopt a full-funnel account-based experience (ABX) approach. When done right, ABX helps align sales and marketing, activate buyer signals, and turn engagement into real pipeline momentum.
Join us on October 28th at 12:00 PM ET as Evelyn Bozak, VP of Field Marketing, ZoomInfo, explores how marketers can lead the shift from siloed tactics to shared outcomes across marketing and sales. You’ll learn how to activate buyer signals, orchestrate next-best actions, and grow programs that make a measurable impact on pipeline and revenue.
In this session, you’ll learn how to:
Align marketing and sales around shared signals to drive consistent, measurable outcomes
Leverage intent data and AI-powered insights to fuel next-best actions and optimize engagement
Apply proven ABX tactics that accelerate pipeline progression and increase marketing’s impact on revenue
Identify the right metrics to measure and report on ABX program performance