July 30, 2025 | 4:00 PM

Lee's Lessons: Prospecting Differentiated ‑ An Advanced Masterclass to Stand Out When You Reach Out

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Prospecting doesn’t just feel like it is tougher than ever before. It is more challenging. Today’s buyer does not respond to yesterday’s prospecting techniques. To reach and engage prospects, your approach needs to be differentiated. You need to stand out when you reach out. And that’s exactly what you’ll learn in this advanced masterclass!

Join Lee Salz, sales management strategist and bestselling author of Sales Differentiation and Sell Different!, on July 30 at 12 pm ET, for a high-impact masterclass focused on strategies, tactics, and techniques that get you in the door with today’s top buyers.

During this masterclass, he will share:

  • Why you need to stop cold-calling now and what to do instead

  • How to use omnichannel prospecting to build a robust, consistent pipeline 

  • Your toughest competitor (it’s not who you think!)

  • How to find more of your best clients without spending a dime

  • The 95% strategy: A proven approach to ensure your message gets seen

  • The #1 reason why prospects refuse to meet with salespeople and it’s not what you’ve been told

  • How to help your reps carry out prospecting tactics that break the mold of templated outreach

  • The missing ingredient in most prospecting messaging strategies

  • Why voicemails won’t get returned—and why you should still leave them

  • The two levels of personalization your outreach must include to be effective

  • The real reason why you aren’t getting referrals and how to fix it

  • And much, much more! 

This is a great program to invite your sales team to participate with you. As with all of Lee’s Lessons masterclasses, participants receive handouts to put these strategies into practice immediately.