Account-based marketing (ABM) has long been a strategic approach for businesses to tailor their marketing efforts toward individual target accounts. However, determining the success of ABM campaigns requires a nuanced understanding of the most important metrics.
Join us on Wednesday, July 10th at 9 am PT / 12 pm ET for our webinar “Metrics that Matter: Measuring ABM Impact” where we discuss the realistic methods used by business professionals to gauge the impact of ABM campaigns.
Our speakers Stephen Banbury, Head of Strategy at Expert Marketing Advisors, and Ben Daters, Vice President of Emerging Products and Marketing at ZoomInfo, will focus on:
Defining ABM: Perspectives on what ABM means in today’s context and how it shapes marketing strategies.
Identifying Key Metrics for Success: The essential metrics crucial for evaluating the effectiveness of ABM vs traditional marketing campaigns and communicating ABM success to stakeholders.
Looking at Future Trends in ABM: The role of technology in supporting the measurement of ABM impact, advancements in ABM practices, and foresight into what lies ahead and how organizations can prepare.