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Mastering ABM Metrics for Greater Go‑To‑Market Impact

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Account-based marketing (ABM) is a highly effective way to target specific accounts and measure marketing initiatives.

Join us June 12 at 12pm ET for the webinar Mastering ABM Metrics for Greater Go-To-Market Impact with ZoomInfo ABX expert and GTM strategist, Kaitlin Sanders. Hosted by the American Marketing Association. 

Kaitlin will share practical techniques to measure the impact of your ABM campaigns, including:

  • Defining ABM and its significance in modern marketing strategies.

  • Implement AI to scale your ABM processes and communicate initiatives to key stakeholders.

  • Identify essential metrics for evaluating the effectiveness of your ABM campaigns

  • Using technology and predictive analytics to measure the success of your ABM campaigns.