Engaging Buyer Emotions to Energize Your Deals: Empathetic Expertise Sales Workshop

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Anyone who has been in sales for a minute has heard the expression: 

People buy based on emotion and justify their decisions with logic.

But few salespeople actually do it. Why? Because they’ve never been taught how to engage emotions in a meaningful, authentic way that energizes their deals.

Join Lee Salz, sales management strategist and bestselling author of The First Meeting Differentiator, for a hands-on, virtual workshop on November 5 at 12 pm ET. You’ll learn how to engage buyer emotions to drive sales. Attendees will learn Lee’s specialized Empathetic Expertise™ methodology. 

Attendees receive a digital workbook and participate in interactive exercises that help you develop deeper connections with your prospects and clients that build strong pipelines. You’ll come away from this program with actionable strategies you can immediately put into practice.

During this workshop, you will learn:

  • Why engaging buyer emotions isn’t optional—it’s essential to win.

  • How attorneys use emotions to affect jury decisions and what that teaches us about selling

  • The four criteria buyers use when making a selection decision

  • The critical role of Empathetic Expertise™ and how to master it

  • The two emotional endpoints salespeople need to master

  • A step-by-step methodology to engage buyer emotions during first meetings

  • How to turn fact-based, logic questions into emotive ones that drive action

  • How to go from sharing features and benefits to sharing engaging stories

  • And much, much more!

This isn’t a sit back and listen webinar. It’s an interactive workshop designed to make you rethink the way you sell to win more deals at the prices you want®.

Invite your colleagues, bring your energy, and get ready to unlock the most powerful force in sales…emotion.