Learn how to elevate your sales discovery process with expert strategies from Anthony Iannarino and ZoomInfo sales leaders!
If you think discovery is just another checkbox in the sales process, think again. It’s the engine that drives trust, reveals real buyer needs, and fast-tracks deals. And if you’re not mastering it, you’re leaving opportunities on the table.
On September 10 at 12 PM ET, join bestselling author and creator of the One-Up Discovery™ methodology, Anthony Iannarino, alongside ZoomInfo sales prosZak Jones and Charles Kirkman, for a deep dive into discovery that actually moves the needle.
They’re bringing fresh tactics — from asking the kinds of questions that crack conversations wide open to decoding buyer signals that tell you exactly where to steer next. Walk away armed with strategies that boost conversions, shorten deal cycles, and turn good reps into discovery powerhouses.
? What You’ll Walk Away With:
High-Gain Questioning Techniques: Spark deeper insights and shift conversations from surface-level to strategic
The One-Up Discovery™ Approach: Establish authority and guide buyers toward smarter decisions
Decoding Buyer Signals: Turn subtle cues into actionable insights that convert
Frameworks That Work: Avoid premature pitching and keep deals on a fast track
Mastering Buying Committees: Engage key decision-makers and uncover hidden influencers
Upskilling Reps into Discovery Aces: Build teams that don’t just ask questions—they ask the right ones
This isn’t about asking more questions. It’s about asking the right ones, knowing when to steer, when to pause, and how to turn every conversation into a clear next step.? Bonus: Score Anthony’s exclusive worksheet packed with high-gain questions to bring back to your team.