Cold emails still drive revenue in 2025 — if you do them right. The problem? Most reps are blasting generic templates, getting ghosted, and then complaining that "cold email doesn't work."
The truth is, cold email is still one of the most powerful tools for booking meetings. And you can use AI to help you. And no, AI isn’t some sort of magic trick. It won’t do everything for you. But it writes better emails than most reps do.
In this playbook, we’re unveiling how two reps boosted their cold email response rates from single to double digits, leading to millions in the pipeline.
You’ll learn:
The 3 biggest reasons why cold emails fail in 2025
The “Pattern Interrupt” formula that gets instant replies
How to write shorter, high-impact emails that convert
Personalization strategies that go beyond {first_name}
A follow-up framework that actually gets responses
Steal this framework to break through the noise and land more meetings.